Top Ads on Vital Proteins

Vital Proteins Background Introduction:

Vital Proteins is a company dedicated to providing natural, sustainable protein sources that enhance the well-being and health of our customers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vital Proteins has been advertising and marketing on Facebook for many years. And Vital Proteins has placed 63 of ads on the Facebook platform in the last month. In the past few years,Vital Proteins has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vital Proteins on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vital Proteins. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vital Proteins.

BigSpy

1.Vital Proteins Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vital Proteins  Vital Proteins  Vital Proteins
Page Categories  Food & Beverage  Food & Beverage  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  shopify

Vital Proteins Marketing Objectives Analysis: 

Vital Proteins has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vital Proteins best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vital Proteins Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get 15% off your Order today!  Shop Vital Proteins Collagen Water™ In-Store or Online N/A 
Ad Copy Text  Vital Proteins Collagen Peptides is easily digested and soluble in cold or hot liquids -- and two sc...  Now available at a Costco near you, find a variety pack of Vital Proteins Collagen Water™. Get 10g...  no setting
Link Description  This powerhouse is sourced from grass-fed, pasture-raised bovine to ensure a natural, high quality and sustainable source of this powerful ingredient.  N/A  N/A
Website Link  www.vitalproteins.com  www.costco.com  www.vitalproteins.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 193  154  0
Like 548  206  0

Vital Proteins Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vital Proteins Top 1 ads got 548 likes. Vital Proteins uses a sentence with the finishing touch title: “Get 15% off your Order today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vital Proteins shared 193 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vital Proteins should continue to optimize the ad content.

3.Vital Proteins Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-04-2020-06-18  2020-06-11-2020-06-13  2020-05-02-2020-06-07
Landing Page Link  https://www.vitalproteins.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=uscore20200417_mid-funnel-custom-audience_ig-e7_all_3&utm_term=acquisition&utm_content=press-animations&fbclid=IwAR0rShQVzYFIc8hXIv5ZvIWIA3m7GvCvPTA2LqNwCIP28Cwm9z-ndbamlZk  https://www.costco.com/vital-proteins-collagen-water-12-fl-oz%2c-12-pack.product.100573419.html   https://www.vitalproteins.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vital Proteins are successful.

Vital Proteins Creative Analysis: 

Vital Proteins placed a Video ad in 2020-06-04-2020-06-18, and got 548 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vital Proteins Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vital Proteins has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vital Proteins Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-06-11-2020-06-13  2020-05-02-2020-06-07
During  15 days  3 days 37 days 
Like  548  206  0
Share  21  12  0
Comment  71  7  0

Advertising effectiveness is a direct manifestation of advertising. Vital Proteins ‘s Top 1 ad received 548 likes, 21 shares, 71 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vital Proteins, helping Vital Proteins to grasp the ad data more clearly.