Top Ads on Visiting Nurse

Visiting Nurse Background Introduction:

Visiting Nurse provides compassionate care to alleviate suffering and ensure quality of life for those affected by serious illness.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Visiting Nurse has been advertising and marketing on Facebook for many years. And Visiting Nurse has placed 53 of ads on the Facebook platform in the last month. In the past few years,Visiting Nurse has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Visiting Nurse on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Visiting Nurse. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Visiting Nurse.

BigSpy

1.Visiting Nurse Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Visiting Nurse  Visiting Nurse  Visiting Nurse
Page Categories  Medical & Health  Medical & Health  Medical & Health
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Visiting Nurse Marketing Objectives Analysis: 

Visiting Nurse has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Visiting Nurse best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Visiting Nurse Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help: Anticipatory Grief  Finding a Home Health Aide N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  The hardest part of caregiving  Assistance with daily living  N/A
Website Link  www.vnsny.org  www.vnsny.org  www.vnsny.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Visiting Nurse Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Visiting Nurse Top 1 ads got 0 likes. Visiting Nurse uses a sentence with the finishing touch title: “Help: Anticipatory Grief”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Visiting Nurse shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Visiting Nurse should continue to optimize the ad content.

3.Visiting Nurse Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-02-2020-06-20  2020-03-02-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://www.vnsny.org/article/5-steps-for-dealing-with-anticipatory-grief/?utm_source=dcw&utm_medium=sm_fb&utm_campaign=contentads_anticipatorygrief_January2020  https://www.vnsny.org/article/working-with-a-home-health-aide/?utm_source=dcw&utm_medium=sm_fb&utm_campaign=contentads_homehealthaid_January2020   https://www.vnsny.org/coronavirus-covid-19/vnsny-heroes/home-health-aides-providing-vital-care-pandemic/?utm_source=vnsny&utm_medium=Facebook&utm_campaign=monthly

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Visiting Nurse are successful.

Visiting Nurse Creative Analysis: 

Visiting Nurse placed a Image ad in 2020-03-02-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Visiting Nurse Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Visiting Nurse has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Visiting Nurse Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-02-2020-06-20  2020-03-02-2020-06-20  2020-06-17-2020-06-20
During  111 days  111 days 4 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Visiting Nurse ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 111 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Visiting Nurse, helping Visiting Nurse to grasp the ad data more clearly.