Top Ads on Visit NSW

Visit NSW Background Introduction:

Official NSW Facebook Page of Destination NSW. Sharing the best destinations, events and adventures in #NewSouthWales.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Visit NSW has been advertising and marketing on Facebook for many years. And Visit NSW has placed 114 of ads on the Facebook platform in the last month. In the past few years,Visit NSW has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Visit NSW on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Visit NSW. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Visit NSW.


1.Visit NSW Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Visit NSW  Visit NSW  Visit NSW
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Visit NSW Marketing Objectives Analysis: 

Visit NSW has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Visit NSW best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Visit NSW Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Holistic experiences to try in NSW  Summertime in the Snowy Mountains Merry Christmas! 
Ad Copy Text  Ready to relax and discover your inner zen? Now's the time to #LoveNSW and try a virtual yoga class ...  Summer hits the Snowy Mountains at Christmas time, but it looks seasonally different to other parts ...  Never ending festive cheer at the Hunter Valley Gardens! ⭐ ️Wishing everyone a safe and Merry Ch...
Link Description  Interactive map of virtual experiences  N/A  N/A
Website Link
Text Word Count 173  675  161
Like 883  1037  2366

Visit NSW Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Visit NSW Top 1 ads got 883 likes. Visit NSW uses a sentence with the finishing touch title: “Holistic experiences to try in NSW”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Visit NSW shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Visit NSW should continue to optimize the ad content.

3.Visit NSW Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-28-2020-06-15  2019-12-27-2019-12-28  2019-12-24-2019-12-25
Landing Page Link;dc_trk_aid=468683624;dc_trk_cid=132881793;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR00WGP5aa6GXJS_FO_U_sXNg5_CRT1z1XVk17RsGh2CO8dUIdf76YokGIM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Visit NSW are successful.

Visit NSW Creative Analysis: 

Visit NSW placed a Image ad in 2020-05-28-2020-06-15, and got 883 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Visit NSW Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Visit NSW has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Visit NSW Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-15  2019-12-27-2019-12-28  2019-12-24-2019-12-25
During  19 days  2 days 2 days 
Like  883  1037  2366
Share  47  181  122
Comment  80  39  86

Advertising effectiveness is a direct manifestation of advertising. Visit NSW ‘s Top 1 ad received 883 likes, 47 shares, 80 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Visit NSW, helping Visit NSW to grasp the ad data more clearly.