Top Ads on Virtuo

Virtuo Background Introduction:

Car rental, simply better.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Virtuo has been advertising and marketing on Facebook for many years. And Virtuo has placed 41 of ads on the Facebook platform in the last month. In the past few years,Virtuo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Virtuo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Virtuo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Virtuo.

BigSpy

1.Virtuo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Virtuo  Virtuo  Virtuo
Page Categories  Car Rental  Car Rental  Car Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Virtuo Marketing Objectives Analysis: 

Virtuo has been operating in Car Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Virtuo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Virtuo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Virtuo: Alquiler de coches  Zéro paperasse, zéro attente Zéro paperasse, zéro attente 
Ad Copy Text  Reserva un coche 24/7 desde tu móvil en pocos clics, desde donde quieras y cuando quieras.  Louez une voiture avec Virtuo et dites adieu à l'attente au comptoir et aux mauvaises surprises.  La fête des lumières commence à partir du 5 décembre ! Brillez à bord d'une de nos Mercedes Cl...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA    INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 91  98  111
Like 0  17  0

Virtuo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Virtuo Top 1 ads got 0 likes. Virtuo uses a sentence with the finishing touch title: “Virtuo: Alquiler de coches”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Virtuo shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Virtuo should continue to optimize the ad content.

3.Virtuo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-06-01-2020-06-02  2019-12-09-2019-12-27  2019-11-26-2019-11-30
Landing Page Link  http://itunes.apple.com/app/id1057590323  https://itunes.apple.com/app/id1057590323   https://itunes.apple.com/app/id1057590323

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Virtuo are successful.

Virtuo Creative Analysis: 

Virtuo placed a Carousel ad in 2020-06-01-2020-06-02, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Virtuo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  N/A  N/A
Language  French  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Virtuo has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Virtuo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-02  2019-12-09-2019-12-27  2019-11-26-2019-11-30
During  2 days  19 days 5 days 
Like  0  17  0
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Virtuo ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Virtuo, helping Virtuo to grasp the ad data more clearly.