Top Ads on Virtual Joias

Virtual Joias Background Introduction:

Somos o primeiro e o maior e-commerce de joias do Brasil.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Virtual Joias has been advertising and marketing on Facebook for many years. And Virtual Joias has placed 69 of ads on the Facebook platform in the last month. In the past few years,Virtual Joias has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Virtual Joias on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Virtual Joias. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Virtual Joias.


1.Virtual Joias Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Virtual Joias  Virtual Joias  Virtual Joias
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Virtual Joias Marketing Objectives Analysis: 

Virtual Joias has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Virtual Joias best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Virtual Joias Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alianças de Namoro + Anel de Prata  Alianças de Namoro Loveways N/A 
Ad Copy Text  Olha só que luxo dessas lindas combinações de alianças de namoro + anel de prata. ❤ Corra at...  Linha Loveways: para o que merece ser registrado. Peça já as suas!  no setting
Link Description  N/A  Aproveite intensamente todas as histórias que o amor proporciona e seja feliz durante a sua trajetória ao lado daquela pessoa especial por meio das alianças da Linha Loveways, registrando os melhores momentos do casal.  N/A
Website Link
Text Word Count 135  70  0
Like 557  1186  0

Virtual Joias Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Virtual Joias Top 1 ads got 557 likes. Virtual Joias uses a sentence with the finishing touch title: “Alianças de Namoro + Anel de Prata”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Virtual Joias shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Virtual Joias should continue to optimize the ad content.

3.Virtual Joias Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-02-18-2020-06-19  2019-10-22-2020-06-18  2020-01-09-2020-06-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Virtual Joias are successful.

Virtual Joias Creative Analysis: 

Virtual Joias placed a Carousel ad in 2020-02-18-2020-06-19, and got 557 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Virtual Joias Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Uruguay  Brazil,Uruguay  N/A
Language  Portuguese  Portuguese  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Virtual Joias has the best conversion in Uruguay, and can advertise more in Uruguay in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Virtual Joias Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-18-2020-06-19  2019-10-22-2020-06-18  2020-01-09-2020-06-08
During  123 days  241 days 152 days 
Like  557  1186  0
Share  31  57  0
Comment  101  252  0

Advertising effectiveness is a direct manifestation of advertising. Virtual Joias ‘s Top 1 ad received 557 likes, 31 shares, 101 comments in just 123 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Virtual Joias, helping Virtual Joias to grasp the ad data more clearly.