Top Ads on Virginia Tech Athletics

Virginia Tech Athletics Background Introduction:

The official Facebook page of Virginia Tech Athletics. Twitter @hokiesports. For Terms of Use, click here.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Virginia Tech Athletics has been advertising and marketing on Facebook for many years. And Virginia Tech Athletics has placed 8 of ads on the Facebook platform in the last month. In the past few years,Virginia Tech Athletics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Virginia Tech Athletics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Virginia Tech Athletics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Virginia Tech Athletics.

BigSpy

1.Virginia Tech Athletics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Virginia Tech Athletics  Virginia Tech Athletics  Virginia Tech Athletics
Page Categories  School Sports Team  School Sports Team  School Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Virginia Tech Athletics Marketing Objectives Analysis: 

Virginia Tech Athletics has been operating in School Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Virginia Tech Athletics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Virginia Tech Athletics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Still #Hokies.  Men's Columbia PFG Maroon Virginia Tech Hokies Terminal Tackle Omni-Shade Long Sleeve T-Shirt Black Friday Sale Extended! 
Ad Copy Text  That day will come. See you soon, #Hokies.  Shop official Virginia Tech Hokies merchandise & apparel! #Hokies  One last chance! Don’t miss out on our extended Black Friday sale where you can save 30% off sitew...
Link Description  N/A  N/A  
Website Link  hokiesports.com  shop.hokiesports.com  shop.hokiesports.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 42  65  104
Like 788  0  1

Virginia Tech Athletics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Virginia Tech Athletics Top 1 ads got 788 likes. Virginia Tech Athletics uses a sentence with the finishing touch title: “Still #Hokies.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Virginia Tech Athletics shared 42 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Virginia Tech Athletics should continue to optimize the ad content.

3.Virginia Tech Athletics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-04-28-2020-06-18  2020-04-07-2020-04-07  2019-11-29-2019-11-30
Landing Page Link  https://hokiesports.com/sports/2018/5/22/football-season-tickets.aspx?id=237&RSRC=paidsocial&RDAT=facebook/instagram&utm_source=facebook/instagram&utm_medium=paidsocial&fbclid=IwAR06nWeqz9GxcBCswW8oyuazY8ikOjR7kq53P_rswkoLDG5wcOOZhLFcJOw  https://shop.hokiesports.com/Virginia_Tech_Hokies_2_x_4_Herringbone_Design_Cornhole_Set/t-13582195+o-61+d-19332254+f-69749728+z-9-1022756182?utm_medium=Social&cid=SALE65&_s=fb-social-SP_VirginiaTechHokies&sku=13122439&utm_campaign=Multi-Site-HANDLE-College-Multi-Team_DynamicHANDLE_CBO&utm_term=S%3DHANDLE%7CD%3DVirginiaTechHokies%7CL%3DCollege%7CT%3DVirginiaTechHokies%7CA%3DBothGenders_1&utm_content=E%3DEVERGREEN-DynamicHANDLE_CBO&utm_source=23843737977320421&utm_position=Facebook_Mobile_Feed&fbclid=IwAR2kwtmxRrggH2hhPISUKq0EsqwYdRIbf8BeyANThOKg-uzL6usBeSKdyCY   https://shop.hokiesports.com/?_s=fb-social-SP_VirginiaTechHokies&cid=30OFF

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Virginia Tech Athletics are successful.

Virginia Tech Athletics Creative Analysis: 

Virginia Tech Athletics placed a Video ad in 2020-04-28-2020-06-18, and got 788 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Virginia Tech Athletics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Swedish  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Virginia Tech Athletics has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Virginia Tech Athletics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-28-2020-06-18  2020-04-07-2020-04-07  2019-11-29-2019-11-30
During  29 days  1 days 2 days 
Like  788  0  1
Share  230  27  0
Comment  24  0  0

Advertising effectiveness is a direct manifestation of advertising. Virginia Tech Athletics ‘s Top 1 ad received 788 likes, 230 shares, 24 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Virginia Tech Athletics, helping Virginia Tech Athletics to grasp the ad data more clearly.