Top Ads on Virginia Credit Union

Virginia Credit Union Background Introduction:

Virginia Credit Union is helping members achieve greater financial success.You belong with us at Virginia Credit Union. Federally Insured by NCUA. Virginia Credit Union P.O. Box 90010 Richmond, VA 23225 www.vacu.org 804-323-6800 800-285-6609

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Virginia Credit Union has been advertising and marketing on Facebook for many years. And Virginia Credit Union has placed 21 of ads on the Facebook platform in the last month. In the past few years,Virginia Credit Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Virginia Credit Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Virginia Credit Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Virginia Credit Union.

BigSpy

1.Virginia Credit Union Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Virginia Credit Union  Virginia Credit Union  Virginia Credit Union
Page Categories  Mortgage Brokers  Mortgage Brokers  Carpet Cleaner
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Virginia Credit Union Marketing Objectives Analysis: 

Virginia Credit Union has been operating in Mortgage Brokers for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Virginia Credit Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Virginia Credit Union Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  1.99% APR*? We got you!  Our lowest intro rate. Ever. Universal Carpet Cleaning 
Ad Copy Text  Get 1.99% APR* for 12 months on purchases and balance transfers made within 60 days after opening a ...  Get 1.99% APR* for 12 months on purchases and balance transfers made within 60 days after opening a ...  We will leave your home or business smelling ReFreshed-ReNewed-ReStored! Book your appointment today...
Link Description  VACU Mastercard┬«  VACU Mastercard┬«  N/A
Website Link  www.vacu.org  www.vacu.org  www.1stadvantage.org
CTA  APPLY_NOW  APPLY_NOW  BOOK_TRAVEL
Text Word Count 121  121  101
Like 117  136  4

Virginia Credit Union Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Virginia Credit Union Top 1 ads got 117 likes. Virginia Credit Union uses a sentence with the finishing touch title: “1.99% APR*? We got you!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Virginia Credit Union shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Virginia Credit Union should continue to optimize the ad content.

3.Virginia Credit Union Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-03-13-2020-05-23  2020-03-13-2020-05-21  2019-10-22-2020-01-13
Landing Page Link  https://www.vacu.org/intro  https://www.vacu.org/intro   https://www.1stadvantage.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Virginia Credit Union are successful.

Virginia Credit Union Creative Analysis: 

Virginia Credit Union placed a Image ad in 2020-03-13-2020-05-23, and got 117 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Virginia Credit Union Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  Turkey  N/A
Language  Romanian  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Virginia Credit Union has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Virginia Credit Union Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-13-2020-05-23  2020-03-13-2020-05-21  2019-10-22-2020-01-13
During  72 days  70 days 84 days 
Like  117  136  4
Share  39  27  2
Comment  7  7  1

Advertising effectiveness is a direct manifestation of advertising. Virginia Credit Union ‘s Top 1 ad received 117 likes, 39 shares, 7 comments in just 72 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Virginia Credit Union, helping Virginia Credit Union to grasp the ad data more clearly.