Top Ads on Virgin Pure

Virgin Pure Background Introduction:

The Virgin Pure WaterBar is the smart appliance that dispenses unlimited boiling hot and chilled pure water at the touch of a button.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Virgin Pure has been advertising and marketing on Facebook for many years. And Virgin Pure has placed 110 of ads on the Facebook platform in the last month. In the past few years,Virgin Pure has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Virgin Pure on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Virgin Pure. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Virgin Pure.

BigSpy

1.Virgin Pure Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Virgin Pure  Virgin Pure  Virgin Pure
Page Categories  Appliances  Appliances  Appliances
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Virgin Pure Marketing Objectives Analysis: 

Virgin Pure has been operating in Appliances for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Virgin Pure best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Virgin Pure Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The new kitchen must have  N/A N/A 
Ad Copy Text  Save up to 25% during our sale, hurry ends soon  no setting  no setting
Link Description  Enjoy unlimited triple filtered & purified water either boiling hot or perfectly chilled instantly. Find out why 90% of customers now drink more water  N/A  N/A
Website Link  virginpure.com  virginpure.com  virginpure.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 47  0  0
Like 5  0  0

Virgin Pure Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Virgin Pure Top 1 ads got 5 likes. Virgin Pure uses a sentence with the finishing touch title: “The new kitchen must have”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Virgin Pure shared 47 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Virgin Pure should continue to optimize the ad content.

3.Virgin Pure Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Others
Ad Time   2020-06-08-2020-06-15  2020-02-27-2020-06-14  2020-02-27-2020-06-14
Landing Page Link  https://virginpure.com/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=conversion&utm_content=retargeting&fbclid=IwAR0J8tPMRsZJyDCSl59iNuKB_wu6SpreCCzExPZgGLWnxp8efj5CJJpLO0Y  https://virginpure.com/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=conversion&utm_content=water-competitors   https://virginpure.com/?utm_source=facebook&utm_medium=paidsocial&utm_campaign=conversion&utm_content=water-competitors

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Virgin Pure are successful.

Virgin Pure Creative Analysis: 

Virgin Pure placed a Video ad in 2020-06-08-2020-06-15, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Virgin Pure Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Virgin Pure has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Virgin Pure Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-15  2020-02-27-2020-06-14  2020-02-27-2020-06-14
During  8 days  109 days 109 days 
Like  5  0  0
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Virgin Pure ‘s Top 1 ad received 5 likes, 0 shares, 1 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Virgin Pure, helping Virgin Pure to grasp the ad data more clearly.