Top Ads on VinePair

VinePair Background Introduction:

Delightful Drops Of Drinking Knowledge http://vinepair.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VinePair has been advertising and marketing on Facebook for many years. And VinePair has placed 57 of ads on the Facebook platform in the last month. In the past few years,VinePair has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VinePair on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VinePair. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VinePair.

BigSpy

1.VinePair Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VinePair  VinePair  VinePair
Page Categories  Society & Culture Website  Society & Culture Website  Society & Culture Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VinePair Marketing Objectives Analysis: 

VinePair has been operating in Society & Culture Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VinePair best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VinePair Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Barking Irons Applejack: A Spirit Inspired by Old New York  AriZona Is Making a Hard Tea Spiked With Vodka How Flor de CaƱa Rum Takes a Holistic Approach to Sustainability 
Ad Copy Text  It's the original truly American spirit  no setting  no setting
Link Description  Bottles of Barking Irons applejack proudly start with a blend of peak-of-season New York apple varieties, sourced from around the state.  Confirmed March 18 in a Twitter post, the brand will start selling AriZona Hard Green Tea, a vodka-based, 5-percent ABV beverage, in Canada this summer.  
Website Link  vinepair.com  vinepair.com  vinepair.com
CTA      
Text Word Count 39  0  0
Like 589  0  0

VinePair Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VinePair Top 1 ads got 589 likes. VinePair uses a sentence with the finishing touch title: “Barking Irons Applejack: A Spirit Inspired by Old New York”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VinePair shared 39 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VinePair should continue to optimize the ad content.

3.VinePair Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-23-2020-06-04  2020-04-16-2020-04-17  2020-04-14-2020-04-17
Landing Page Link  https://vinepair.com/articles/barking-irons-applejack-a-spirit-inspired-by-old-new-york/?utm_source=facebook&utm_content=48860&utm_campaign=pagepost&utm_medium=social  https://vinepair.com/booze-news/arizona-spiked-vodka-hard-tea/?utm_source=facebook&utm_medium=social&utm_campaign=pagepost&utm_content=48627   https://vinepair.com/articles/how-flor-de-cana-rum-takes-an-holistic-approach-to-sustainability/?utm_source=facebook&utm_medium=social&utm_campaign=pagepost&utm_content=48596

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VinePair are successful.

VinePair Creative Analysis: 

VinePair placed a Image ad in 2020-05-23-2020-06-04, and got 589 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VinePair Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VinePair has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VinePair Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-23-2020-06-04  2020-04-16-2020-04-17  2020-04-14-2020-04-17
During  13 days  2 days 4 days 
Like  589  0  0
Share  37  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. VinePair ‘s Top 1 ad received 589 likes, 37 shares, 3 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VinePair, helping VinePair to grasp the ad data more clearly.