Top Ads on Vilnius Airport

Vilnius Airport Background Introduction:

Sveiki atvykę į oficialų Vilniaus oro uosto fanų puslapį! Welcome to the official Vilnius Airport Fan page!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vilnius Airport has been advertising and marketing on Facebook for many years. And Vilnius Airport has placed 31 of ads on the Facebook platform in the last month. In the past few years,Vilnius Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vilnius Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vilnius Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vilnius Airport.

BigSpy

1.Vilnius Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vilnius Airport  Vilnius Airport  Vilnius Airport
Page Categories  Airport Lounge  Airport Lounge  Airport Lounge
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Vilnius Airport Marketing Objectives Analysis: 

Vilnius Airport has been operating in Airport Lounge for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vilnius Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vilnius Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vilnius Airport  Vilnius Airport Tegyvuoja noras keliauti saugiai 
Ad Copy Text  Saulėtą antradienio popietę oro linijų bendrovė „airBaltic“ pradėjo reguliarius skrydžius...  Šiandien oro linijų bendrovė „SAS - Scandinavian Airlines“ atnaujino reguliarius tiesioginius...  Skrydžiai grįžta! Kad keliautumėte drąsiai ir saugiai, oro uostuose imamės visų būtinų prie...
Link Description  Saulėtą antradienio popietę oro linijų bendrovė „airBaltic“ pradėjo reguliarius skrydžius į Airijos sostinę Dubliną. Be to, „airBaltic“ šiuo metu iš Vilniaus jau skraido į Amsterdamą, Berlyną, Oslą, Paryžių, Rygą ir Taliną. Skrydžių tvarkaraštį rasti ir bilietus įsigyti galite www.airbaltic.com ✈️ Primename, kad naujausią informaciją apie skrydžių atnaujinimus ir oro uostuose taikomas saugumo priemones galite rasti čia: https://www.vno.lt/lt/naujienos/informacija-apie-atnaujinamus-skrydzius ⬅️  Šiandien oro linijų bendrovė „SAS - Scandinavian Airlines“ atnaujino reguliarius tiesioginius skrydžius tarp Vilniaus ir Danijos sostinės Kopenhagos. Skrydžių tvarkaraštį rasti ir bilietus įsigyti galite www.flysas.com ✈️ Visą informaciją apie atnaujinamus skrydžius rasite čia: https://www.vno.lt/lt/naujienos/informacija-apie-atnaujinamus-skrydzius ⬅️  N/A
Website Link  www.facebook.com  www.facebook.com  www.vno.lt
CTA      LEARN_MORE
Text Word Count 549  382  359
Like 77  105  2

Vilnius Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vilnius Airport Top 1 ads got 77 likes. Vilnius Airport uses a sentence with the finishing touch title: “Vilnius Airport”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vilnius Airport shared 549 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vilnius Airport should continue to optimize the ad content.

3.Vilnius Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-17  2020-06-14-2020-06-15  2020-06-03-2020-06-15
Landing Page Link  https://www.facebook.com/VilniusAirportOfficial/?refid=28&_ft_=adid.23845229407730683%3Aqid.6839227327698400158%3Amf_story_key.922439794744951823%3Ais_sponsored.1%3Aei.AI%40AQJ6IRJazDvk0foFzhETtLAj0hs9mdqNqzkfpHE9JRddiwuirYlgWA2DSSj3pfj3N-Iw0RooE7DXCLr7zVZuCofE%3Atop_level_post_id.3145098752245492%3Acontent_owner_id_new.773512479404143%3Apage_id.773512479404143%3Asrc.22%3Aphoto_id.3145091362246231%3Astory_location.5%3Astory_attachment_style.photo%3Aview_time.1592381557%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.773512479404143%3Apage_insights.%7B%22773512479404143%22%3A%7B%22page_id%22%3A773512479404143%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A773512479404143%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1592377241%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B3145098752245492%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A773512479404143%2C%22page_id%22%3A773512479404143%2C%22post_id%22%3A3145098752245492%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/773512479404143/posts/3142655762489791/   https://www.vno.lt/lt/pries-skrydi/covid-19-saugumo-priemones?utm_source=facebook&utm_medium=ads&utm_campaign=PLN-19-1733_LTOU_AviacineKampanija_VNO_Targeting_Display_PB22&utm_content=vno+saugumas

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vilnius Airport are successful.

Vilnius Airport Creative Analysis: 

Vilnius Airport placed a Image ad in 2020-06-16-2020-06-17, and got 77 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vilnius Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  N/A  Lithuania
Language  Lithuanian  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vilnius Airport has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vilnius Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-14-2020-06-15  2020-06-03-2020-06-15
During  2 days  2 days 13 days 
Like  77  105  2
Share  5  7  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Vilnius Airport ‘s Top 1 ad received 77 likes, 5 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vilnius Airport, helping Vilnius Airport to grasp the ad data more clearly.