Top Ads on Vilniaus universitetas / Vilnius University

Vilniaus universitetas / Vilnius University Background Introduction:

Vilniaus universitetas – didžiausia ir seniausias tradicijas puoselėjanti Lietuvos mokslo ir studijų įstaiga, šalies lyderis absoliučioje daugumoje mokslo ir studijų krypčių.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vilniaus universitetas / Vilnius University has been advertising and marketing on Facebook for many years. And Vilniaus universitetas / Vilnius University has placed 42 of ads on the Facebook platform in the last month. In the past few years,Vilniaus universitetas / Vilnius University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vilniaus universitetas / Vilnius University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vilniaus universitetas / Vilnius University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vilniaus universitetas / Vilnius University.

BigSpy

1.Vilniaus universitetas / Vilnius University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vilniaus universitetas / Vilnius University  Vilniaus universitetas / Vilnius University  Vilniaus universitetas / Vilnius University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Vilniaus universitetas / Vilnius University Marketing Objectives Analysis: 

Vilniaus universitetas / Vilnius University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vilniaus universitetas / Vilnius University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vilniaus universitetas / Vilnius University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  IŠSIRINK STUDIJAS VU  Pedagoginių studijų galimybės Vilniaus universitetas / Vilnius University 
Ad Copy Text  Ieškantiems daugiau karjeros galimybių ir siekiantiems asmeninio tobulėjimo, sakome – studijuok...  Rinkis pedagogikos studijas geriausiame Lietuvos universitete!  „Šias studijas rekomenduodavau kitiems dėl paprastos priežasties – esi suvalgęs savo pūdą ...
Link Description  N/A  Vilniaus universitetas – prestižinė Lietuvos mokslo ir studijų institucija, kurioje vystomas pasaulinio lygio mokslas ir plėtojamos mokslu grindžiamos tarptautinio lygio studijos.  „Šias studijas rekomenduodavau kitiems dėl paprastos priežasties – esi suvalgęs savo pūdą druskos studijų metu, vadinasi, turi ką atsinešti į mokyklą, turi gilių žinių iš savo studijų, turi gausios gyvenimiškos patirties, kažkur dirbai, keliavai. Ir turėjai užtenkamai laiko nuspręsti, ar nori būti mokytoju, ar visgi – nelabai“, – apie VU papildomas pedagogikos studijas kalba Lina Bagdzevičiūtė, pirmiausia baigusi biochemijos bakalaurą, o šiandien sėkmingai dirbanti mokytoja.✨ Kam ir kodėl verta rinktis metus trunkančias papildomas pedagogikos studijas? Kviečiame skaityti https://bit.ly/2AIMA81 Edgaras Kurauskas
Website Link  www.vu.lt  www.vu.lt  bit.ly
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 121  62  667
Like 38  3  253

Vilniaus universitetas / Vilnius University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vilniaus universitetas / Vilnius University Top 1 ads got 38 likes. Vilniaus universitetas / Vilnius University uses a sentence with the finishing touch title: “IŠSIRINK STUDIJAS VU”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vilniaus universitetas / Vilnius University shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vilniaus universitetas / Vilnius University should continue to optimize the ad content.

3.Vilniaus universitetas / Vilnius University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-06-20  2020-06-16-2020-06-19  2020-06-16-2020-06-18
Landing Page Link  https://www.vu.lt/studijos/stojantiesiems/magistranturos-studijos?utm_source=FB_IG&utm_medium=banner&utm_campaign=vu_mastome_savo_galva  https://www.vu.lt/studijos/stojantiesiems/pedagogines-studijos?fbclid=IwAR2qAqW9TBgkkr6kfegSrThQSkSHp5MJTjFigf-p8UtZ1DsZc5jXVWsspqc   https://www.delfi.lt/partnerio-turinys/studijos2020/turintieji-aukstaji-issilavinima-pedagogais-gali-tapti-per-metus.d?id=84551073

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vilniaus universitetas / Vilnius University are successful.

Vilniaus universitetas / Vilnius University Creative Analysis: 

Vilniaus universitetas / Vilnius University placed a Image ad in 2020-05-26-2020-06-20, and got 38 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vilniaus universitetas / Vilnius University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  Lithuania  Lithuania
Language  German  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vilniaus universitetas / Vilnius University has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vilniaus universitetas / Vilnius University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2020-06-16-2020-06-19  2020-06-16-2020-06-18
During  26 days  4 days 3 days 
Like  38  3  253
Share  6  0  4
Comment  1  0  7

Advertising effectiveness is a direct manifestation of advertising. Vilniaus universitetas / Vilnius University ‘s Top 1 ad received 38 likes, 6 shares, 1 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vilniaus universitetas / Vilnius University, helping Vilniaus universitetas / Vilnius University to grasp the ad data more clearly.