Top Ads on Ville de Genève - Officiel

Ville de Genève - Officiel Background Introduction:

Bienvenue sur la page officielle de la Ville de Genève! www.ville-geneve.ch

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ville de Genève - Officiel has been advertising and marketing on Facebook for many years. And Ville de Genève - Officiel has placed 9 of ads on the Facebook platform in the last month. In the past few years,Ville de Genève - Officiel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ville de Genève - Officiel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ville de Genève - Officiel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ville de Genève - Officiel.

BigSpy

1.Ville de Genève - Officiel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ville de Genève - Officiel  Ville de Genève - Officiel  Ville de Genève - Officiel
Page Categories  Nonprofit Organization  Nonprofit Organization  Township
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ville de Genève - Officiel Marketing Objectives Analysis: 

Ville de Genève - Officiel has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ville de Genève - Officiel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ville de Genève - Officiel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chasse aux œufs au cœur des Collections de la Ville de Genève  Chasse aux œufs virtuelle! Léman Express en fête aux Eaux-Vives et à Champel 
Ad Copy Text  Malgré le confinement, nous avons décidé de perpétuer la tradition de Pâques en vous proposant ...  Malgré le confinement, nous avons décidé de perpétuer la tradition de #Pâques en vous proposant...  no setting
Link Description  Il y a un an, en cette veille de Pâques, les parcs, jardins et forêts fourmillaient de Genevoises et Genevois accompagné-e-s de leur famille prêts-es à partir à la traditionnelle chasse aux œufs! Cette année, confinement oblige, la Ville de Genève a décidé de perpétuer la tradition en pr...  N/A  Pesta · 314 orang
Website Link  bit.ly  opendata.geneve.ch  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  EVENT_RSVP
Text Word Count 432  395  0
Like 68  9  57

Ville de Genève - Officiel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ville de Genève - Officiel Top 1 ads got 68 likes. Ville de Genève - Officiel uses a sentence with the finishing touch title: “Chasse aux œufs au cœur des Collections de la Ville de Genève”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ville de Genève - Officiel shared 432 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ville de Genève - Officiel should continue to optimize the ad content.

3.Ville de Genève - Officiel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-04-11-2020-04-24  2020-04-13-2020-04-14  2019-11-27-2019-11-28
Landing Page Link  https://opendata.geneve.ch/www/medias/chasse_aux_oeufs_virtuelle/  https://opendata.geneve.ch/www/medias/chasse_aux_oeufs_virtuelle/   https://www.facebook.com/events/677614879311671/permalink/677614899311669/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ville de Genève - Officiel are successful.

Ville de Genève - Officiel Creative Analysis: 

Ville de Genève - Officiel placed a Image ad in 2020-04-11-2020-04-24, and got 68 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ville de Genève - Officiel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland  Switzerland  N/A
Language  French  French  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ville de Genève - Officiel has the best conversion in Switzerland, and can advertise more in Switzerland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ville de Genève - Officiel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-11-2020-04-24  2020-04-13-2020-04-14  2019-11-27-2019-11-28
During  14 days  2 days 2 days 
Like  68  9  57
Share  34  3  0
Comment  17  1  0

Advertising effectiveness is a direct manifestation of advertising. Ville de Genève - Officiel ‘s Top 1 ad received 68 likes, 34 shares, 17 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ville de Genève - Officiel, helping Ville de Genève - Officiel to grasp the ad data more clearly.