Top Ads on Viessmann

Viessmann Background Introduction:

Willkommen auf der offiziellen Facebook-Seite von Viessmann. Unser Social Service Team steht euch wochentags zwischen 8:00 und 18:00 Uhr zur Verfügung.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Viessmann has been advertising and marketing on Facebook for many years. And Viessmann has placed 109 of ads on the Facebook platform in the last month. In the past few years,Viessmann has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Viessmann on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Viessmann. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Viessmann.

BigSpy

1.Viessmann Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Viessmann  Viessmann  Viessmann
Page Categories  Magazine  Magazine  Heating, Ventilating & Air Conditioning Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Viessmann Marketing Objectives Analysis: 

Viessmann has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Viessmann best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Viessmann Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grejanje za 1 evro - Primeri uštede  Grejanje za 1 evro - Primeri uštede Bis zu € 9.300 Förderung sichern! 
Ad Copy Text  ŠTA KAŽETE NA OVO? Vlasnik: Jovica J. Lokacija objekta: Beograd Površina objekta: 170 m2 Tip gre...  Da li se isplati? Pogledajte ovaj proračun: Vlasnik: Dragan K. Lokacija objekta: Voždovac, Beogra...  -
Link Description  Novom tehnologijom koja funkcioniše na principu 'obrnutog frižidera', zapravo, onako kako frižider izvlači toplotu iz Vaše kuhinje i hladi svoju unutrašnjost, tako Viessmann toplotna pumpa vazduh-voda izvlači toplotu iz spoljnjeg vazduha i koristi je da zagreje radijatore ili podno grejanje u...  Novom tehnologijom koja funkcioniše na principu 'obrnutog frižidera', zapravo, onako kako frižider izvlači toplotu iz Vaše kuhinje i hladi svoju unutrašnjost, tako Viessmann toplotna pumpa vazduh-voda izvlači toplotu iz spoljnjeg vazduha i koristi je da zagreje radijatore ili podno grejanje u...  Energieefffizienz­klasse A++ beim Heizen
Website Link  www.grejanjeza1evrodnevno.com  www.grejanjeza1evrodnevno.com  angebote.viessmann.de
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 139  161  117
Like 391  363  194

Viessmann Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Viessmann Top 1 ads got 391 likes. Viessmann uses a sentence with the finishing touch title: “Grejanje za 1 evro - Primeri uštede”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Viessmann shared 139 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Viessmann should continue to optimize the ad content.

3.Viessmann Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-29-2020-06-18  2020-05-10-2020-06-18  2020-06-07-2020-06-14
Landing Page Link  https://www.grejanjeza1evrodnevno.com/primer2.html  https://www.grejanjeza1evrodnevno.com/primer11.html   https://angebote.viessmann.de/vitovalor-premium-heizsystem?utm_source=facebook&utm_medium=paid_social&utm_campaign=23843581788520445_de_global_b2c_fuel-cell_leadgen&utm_content=fIMG_s1080x1080_cnAward+-+Copy&utm_term=Boiler&utm_placement=Facebook_Mobile_Feed

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Viessmann are successful.

Viessmann Creative Analysis: 

Viessmann placed a Image ad in 2020-04-29-2020-06-18, and got 391 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Viessmann Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Germany
Language  Croatian  Croatian  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Viessmann has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Viessmann Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-06-18  2020-05-10-2020-06-18  2020-06-07-2020-06-14
During  51 days  40 days 8 days 
Like  391  363  194
Share  38  44  45
Comment  10  8  20

Advertising effectiveness is a direct manifestation of advertising. Viessmann ‘s Top 1 ad received 391 likes, 38 shares, 10 comments in just 51 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Viessmann, helping Viessmann to grasp the ad data more clearly.