Top Ads on Vichy

Vichy Background Introduction:

Svaka žena ima pravo na idealnu kožu. Bez obzira na tip Vaše kože, Vaše godine i način života, koža se može preoblikovati i dostići svoj ideal. Idealna koža više nije san.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vichy has been advertising and marketing on Facebook for many years. And Vichy has placed 1153 of ads on the Facebook platform in the last month. In the past few years,Vichy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vichy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vichy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vichy.

BigSpy

1.Vichy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vichy  Vichy  Vichy
Page Categories  Health/Beauty  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Vichy Marketing Objectives Analysis: 

Vichy has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vichy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vichy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vichy  ZAŠČITA PRED SONCEM Фото из хроники 
Ad Copy Text  Alege fondul de ten din gama Vichy care și se potrivește!  Takojšen mat učinek na koži in vodoodporna formula, ki kožo ščiti tudi pred UV žarki in onesn...  عشان تحمي بشرتك في الصيف لازم تمشي علي خطوتين مهمين تنظ...
Link Description  N/A  N/A  عشان تحمي بشرتك في الصيف لازم تمشي علي خطوتين مهمين تنظيف البشرة: استخدميNormaderm Phytosolution كأول خطوة في الروتين اليومي لبشرة نظيفة و دهون أقل حماية البشرة: استخدمي صن بلوك Ideal Soleil Dry Touch اللي بيمنحك أعلى نسبة حماية SPF50+. تقدري تطلبيه دلفيري من جميع الصيدليات الكبري أو من تطبيق يداوي من خلال موقعنا: www.vichy.eg/ar/p25276.aspx اضغطي على كلمة "اشتري الان“ و هيوصلك الطلب في نفس اليوم. Protect your skin with a 2 important steps for your daily routine Cleanse the skin: Use Normaderm Phytosolution as your first step in daily routine for clean skin and less sebum. Protect the skin: Use Ideal Soleil Dry touch sunblock that provides you with maximum protetction SPF50+. You can order it now from our website: https://www.vichy.eg/en/p25459.aspx Click on “Buy now” then choose Yodawy or the pharmacy you want and it will be delivered to you on the same day. #Vichy #IdealSoleil
Website Link  www.emag.ro  www.vichy.si  www.vichy.eg
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 59  184  1153
Like 105  49  422

Vichy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vichy Top 1 ads got 105 likes. Vichy uses a sentence with the finishing touch title: “Vichy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vichy shared 59 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vichy should continue to optimize the ad content.

3.Vichy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-10-2020-06-20  2020-06-08-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://www.emag.ro/search/fond-ten-baza-machiaj/brand/vichy/vendor/emag/dermbalend+fond+de+ten/c?ref=lst_leftbar_6427_1  https://www.vichy.si/zascita-pred-soncem/matirajoca-nega-3-v-1-spf-50-capital-soleil/p29090.aspx?utm_source=facebook&utm_medium=social_post_paid&utm_content=vic_sksu_capital-soleil_display_cv&utm_campaign=vic_sksu_capital+soleil_promotion_facebook&fbclid=IwAR2wfrmlSDwROS261Q1GGtW3bNLf9f0LCJ3weKaQlHr-Kb4VZFlGEyCC_hs   https://www.vichy.eg/ar/%D8%A7%D9%84%D9%88%D9%82%D8%A7%D9%8A%D8%A9-%D9%85%D9%86-%D8%A7%D9%84%D8%B4%D9%85%D8%B3/SPF-50-Mattifying-Dry-Touch-Face-Fluid-IDEAL-SOLEIL/p25276.aspx

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vichy are successful.

Vichy Creative Analysis: 

Vichy placed a Carousel ad in 2020-06-10-2020-06-20, and got 105 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vichy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Slovenia,Macedonia  Egypt,Saudi Arabia
Language  German  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vichy has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vichy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-08-2020-06-20  2020-06-15-2020-06-20
During  11 days  13 days 6 days 
Like  105  49  422
Share  3  1  8
Comment  0  1  79

Advertising effectiveness is a direct manifestation of advertising. Vichy ‘s Top 1 ad received 105 likes, 3 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vichy, helping Vichy to grasp the ad data more clearly.