Top Ads on Viaplay

Viaplay Background Introduction:

TV-serier, film og sport. Noget at se på for alle. Hvor du vil, og hvornår du vil. Download og se offline. Opret en konto allerede i dag.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Viaplay has been advertising and marketing on Facebook for many years. And Viaplay has placed 675 of ads on the Facebook platform in the last month. In the past few years,Viaplay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Viaplay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Viaplay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Viaplay.

BigSpy

1.Viaplay Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Viaplay  Viaplay  Viaplay
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Viaplay Marketing Objectives Analysis: 

Viaplay has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Viaplay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Viaplay Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BITĖ Lietuva  Go3|BITĖ televizija jums! Bite Latvija 
Ad Copy Text  GO3|BITĖ - pasinerkite į TOP serialų žiūrėjimo malonumus! Platus lietuviškų ir užsienio ser...  Geriausias pasirinkimas filmų ir serialų gerbėjams. Užsisakykite ir žiūrėkite neskaičiuodami...  Laiks izbaudīt jaunu saturu savā ikdienā. Pieslēdz Bite Neierobežots Go3 līdz 31.08. un skat...
Link Description  N/A  Taip lengviau  N/A
Website Link  www.bite.lt  www.bite.lt  track.adform.net
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 169  104  135
Like 9  6  2

Viaplay Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Viaplay Top 1 ads got 9 likes. Viaplay uses a sentence with the finishing touch title: “BITĖ Lietuva”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Viaplay shared 169 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Viaplay should continue to optimize the ad content.

3.Viaplay Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-06-10-2020-06-20  2020-06-08-2020-06-20  2020-06-08-2020-06-20
Landing Page Link  https://www.bite.lt/tv?utm_source=Facebook&utm_medium=banner&utm_campaign=BPN_BITE_SERVICES_NEW_TV_FACEBOOK&utm_content=carousel_S_TG1&fbclid=IwAR1x-NrIZNRSSKUtaAlusPsKeVSvwkd8exlahiHXg1etDPdR462eclinL94  https://www.bite.lt/tv?utm_source=Facebook&utm_medium=banner&utm_campaign=BPN_BITE_SERVICES_NEW_TV_FACEBOOK_C&utm_content=video_O_TG1   https://www.bite.lv/lv/go3?utm_source=Facebook&utm_medium=socialmedia&utm_term=Native%20Ad%20-%20LAT&utm_content=Carousel_LAT_B&utm_campaign=06-07_BITE_Go3-Junijs_Online_2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Viaplay are successful.

Viaplay Creative Analysis: 

Viaplay placed a Carousel ad in 2020-06-10-2020-06-20, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Viaplay Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Lithuania  Lithuania  Lithuania,Latvia
Language  Lithuanian  Lithuanian  Latvian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Viaplay has the best conversion in United Kingdom,Lithuania, and can advertise more in United Kingdom,Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Viaplay Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-08-2020-06-20  2020-06-08-2020-06-20
During  11 days  13 days 13 days 
Like  9  6  2
Share  0  1  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. Viaplay ‘s Top 1 ad received 9 likes, 0 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Viaplay, helping Viaplay to grasp the ad data more clearly.