Top Ads on Viaplay Sport

Viaplay Sport Background Introduction:

Velkommen til Viaplay Danmarks Facebook-side for sportsfans. Her bliver du opdateret på al den sport vi viser.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Viaplay Sport has been advertising and marketing on Facebook for many years. And Viaplay Sport has placed 190 of ads on the Facebook platform in the last month. In the past few years,Viaplay Sport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Viaplay Sport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Viaplay Sport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Viaplay Sport.

BigSpy

1.Viaplay Sport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Viaplay Sport  Viaplay Sport  Viaplay Sport
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Viaplay Sport Marketing Objectives Analysis: 

Viaplay Sport has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Viaplay Sport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Viaplay Sport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fast & Furious: Hobbs & Shaw  The Spider-Man Collection Once Upon a Time in Hollywood 
Ad Copy Text  Streama nya premiärer hela sommaren  Helgens underhållningstips  Streama nya premiärer hela sommaren
Link Description  Prova 2 veckor fritt  Streama nu  Prova 2 veckor fritt
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  WATCH_MORE  WATCH_MORE  WATCH_MORE
Text Word Count 36  29  38
Like 215  41  173

Viaplay Sport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Viaplay Sport Top 1 ads got 215 likes. Viaplay Sport uses a sentence with the finishing touch title: “Fast & Furious: Hobbs & Shaw”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Viaplay Sport shared 36 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Viaplay Sport should continue to optimize the ad content.

3.Viaplay Sport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-07-2020-06-18  2020-06-02-2020-06-10  2020-05-28-2020-06-08
Landing Page Link  https://viaplay.se/film?dclid=CIKw9uix--kCFYjrvAodylcBYg  https://viaplay.se/?dclid=CNOH9cP25ukCFQV2vAodCYYLug   https://viaplay.se/film?dclid=CMO04eCE8-kCFUhhvAode8kPDQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Viaplay Sport are successful.

Viaplay Sport Creative Analysis: 

Viaplay Sport placed a Video ad in 2020-06-07-2020-06-18, and got 215 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Viaplay Sport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  Sweden  Lithuania,Greece
Language  Slovak  Romanian  Slovak

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Viaplay Sport has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Viaplay Sport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-18  2020-06-02-2020-06-10  2020-05-28-2020-06-08
During  12 days  9 days 12 days 
Like  215  41  173
Share  6  0  3
Comment  15  1  25

Advertising effectiveness is a direct manifestation of advertising. Viaplay Sport ‘s Top 1 ad received 215 likes, 6 shares, 15 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Viaplay Sport, helping Viaplay Sport to grasp the ad data more clearly.