Top Ads on Via Verde

Via Verde Background Introduction:

Bem-vindos à Página oficial da Via Verde. Sem paragens, aqui poderão andar sempre connosco e descobrir todas as vantagens que temos para oferecer!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Via Verde has been advertising and marketing on Facebook for many years. And Via Verde has placed 68 of ads on the Facebook platform in the last month. In the past few years,Via Verde has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Via Verde on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Via Verde. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Via Verde.

BigSpy

1.Via Verde Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Via Verde  Via Verde  Via Verde
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Via Verde Marketing Objectives Analysis: 

Via Verde has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Via Verde best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Via Verde Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Áreas de serviço Colibri  É simples gerir a Via Verde Online Gerir a sua Via Verde online é fácil 
Ad Copy Text  Já fez a sua pausa em viagem nas lojas Colibri Via Verde? Para garantir a sua segurança adoptámos...  Registe-se em viaverde.pt e, em caso de avaria, peça a substituição do identificador, sem sair do...  Registe-se em viaverde.pt. Consulte movimentos, atualize dados ou peça a substituição do identifi...
Link Description  Encontre aqui as respostas às suas dúvidas ou questões.  N/A  N/A
Website Link  www.viaverde.pt  www.viaverde.pt  www.viaverde.pt
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 185  119  124
Like 71  240  36

Via Verde Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Via Verde Top 1 ads got 71 likes. Via Verde uses a sentence with the finishing touch title: “Áreas de serviço Colibri”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Via Verde shared 185 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Via Verde should continue to optimize the ad content.

3.Via Verde Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-18-2020-06-18  2020-05-26-2020-06-10  2020-05-26-2020-06-03
Landing Page Link  https://www.viaverde.pt/particulares/apoio-ao-cliente/perguntas-frequentes/themeId/96/medidas-de-prevencao-covid-19?utm_source=facebook&utm_medium=paid-media&utm_campaign=reabertura-BAS&utm_content=facebook_ad  https://www.viaverde.pt/particulares/apoio-ao-cliente?utm_source=facebook&utm_medium=paid-media&utm_campaign=selfcare&utm_content=utilizacaoapp_video   https://www.viaverde.pt/particulares/apoio-ao-cliente?utm_source=facebook&utm_medium=paid-media&utm_campaign=selfcare&utm_content=visitantesapoio_video&fbclid=IwAR2Z5fRPGTwY2177-Jv40AcV6WbOitrG4Ykis1VCOLSisZF3Qcd6Pema7Fg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Via Verde are successful.

Via Verde Creative Analysis: 

Via Verde placed a Image ad in 2020-06-18-2020-06-18, and got 71 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Via Verde Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Via Verde has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Via Verde Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-26-2020-06-10  2020-05-26-2020-06-03
During  1 days  16 days 9 days 
Like  71  240  36
Share  13  27  4
Comment  7  12  5

Advertising effectiveness is a direct manifestation of advertising. Via Verde ‘s Top 1 ad received 71 likes, 13 shares, 7 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Via Verde, helping Via Verde to grasp the ad data more clearly.