Top Ads on Viðskiptablaðið

Viðskiptablaðið Background Introduction:

Megináhersla á viðskipti og efnahagsmál, auk þjóðmála.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Viðskiptablaðið has been advertising and marketing on Facebook for many years. And Viðskiptablaðið has placed 54 of ads on the Facebook platform in the last month. In the past few years,Viðskiptablaðið has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Viðskiptablaðið on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Viðskiptablaðið. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Viðskiptablaðið.

BigSpy

1.Viðskiptablaðið Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Viðskiptablaðið  Viðskiptablaðið  Viðskiptablaðið
Page Categories  Ice Cream Shop  Business Service  Community Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Viðskiptablaðið Marketing Objectives Analysis: 

Viðskiptablaðið has been operating in Ice Cream Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Viðskiptablaðið best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Viðskiptablaðið Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Foto's uit het bericht van SKÚBB  Viðskiptablaðið - Covid-19: Fyrirtækjadauði eða rekstrartækifæri? Startup SuperNova byrjar í sumar - Viðskiptablaðið 
Ad Copy Text  https://www.vb.is/frettir/fyrirtaeki-panta-isvagninn/162260/ Ísvagninn okkar er búinn að vera á...  Jóhann Örn, sem starfar hjá okkur í stjórnendaráðgjöf og skýrslu- og áætlanagerð, hefur ...  -
Link Description  N/A  Á þessum fordæmalausum tímum hefur óvissa ríkt í samfélaginu öllu og sér í lagi hjá fyrirtækjum. Þrátt fyrir allar þær viðbragðsaðgerðir sem ríkisstjórnin hefur sett fram, hafa fyrirtæki þurft að draga saman segl, segja upp fólki og mörg fyrirtæki hafa skellt í lás. Me...  Opnað hefur verið fyrir umsóknir í nýjan viðskiptahraðal, Startup SuperNova, sem hefur göngu sína í byrjun júní. Tíu sprotafyrirtæki verða valin til þátttöku og mun hvert þeirra hljóta fjárstyrk að upphæð einni milljón króna, fá aðgang að vinnuaðstöðu og njóta leiðs...
Website Link  www.vb.is  www.vb.is  www.vb.is
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 467  192  927
Like 45  13  150

Viðskiptablaðið Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Viðskiptablaðið Top 1 ads got 45 likes. Viðskiptablaðið uses a sentence with the finishing touch title: “Foto's uit het bericht van SKÚBB”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Viðskiptablaðið shared 467 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Viðskiptablaðið should continue to optimize the ad content.

3.Viðskiptablaðið Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-07-2020-06-10  2020-05-27-2020-05-30  2020-05-24-2020-05-29
Landing Page Link  https://www.vb.is/frettir/fyrirtaeki-panta-isvagninn/162260/  https://www.vb.is/skodun/covid-19-fyrirtaekjadaudi-eda-rekstrartaekifaeri/162029/   https://www.vb.is/frettir/nova-i-samstarf-vid-icelandic-startup/161973/?fbclid=IwAR1JH0yoOJlyNaxuBoJpigCxcn8fDCcM3JJV4XU9WtD9GSf6O1KQFxzPlZg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Viðskiptablaðið are successful.

Viðskiptablaðið Creative Analysis: 

Viðskiptablaðið placed a Carousel ad in 2020-06-07-2020-06-10, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Viðskiptablaðið Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Iceland  N/A
Language  Dutch  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Viðskiptablaðið has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Viðskiptablaðið Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-10  2020-05-27-2020-05-30  2020-05-24-2020-05-29
During  4 days  4 days 6 days 
Like  45  13  150
Share  1  1  0
Comment  1  0  9

Advertising effectiveness is a direct manifestation of advertising. Viðskiptablaðið ‘s Top 1 ad received 45 likes, 1 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Viðskiptablaðið, helping Viðskiptablaðið to grasp the ad data more clearly.