Top Ads on Vertex

Vertex Background Introduction:

A/S Vertex ir Latvijas Mežsaimniecības uzņēmums, kas dibināts ar mērķi būt par videi draudzīgu un sociāli atbildīgu mežu apsaimniekošanas uzņēmumu.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vertex has been advertising and marketing on Facebook for many years. And Vertex has placed 154 of ads on the Facebook platform in the last month. In the past few years,Vertex has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vertex on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vertex. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vertex.

BigSpy

1.Vertex Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vertex  Vertex  Vertex
Page Categories  Outdoor Equipment Store  Product/Service  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

Vertex Marketing Objectives Analysis: 

Vertex has been operating in Outdoor Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vertex best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vertex Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ️Every Adventurer needs a Vertex Mattress!️  20% of all suits! Learn animation from home 
Ad Copy Text  no setting  20% SALE! Never been a better time to pick up your new suit, but hurry this offer won't be around fo...  Education financing for creatives should have more options. Learn how Vertex School can help you foc...
Link Description  Are you an Outdoor Addict? Take this Incredibly Lightweight and Durable Sleeping Mat Anywhere! -> bit.ly/vertexmat Order Today for 50% Off! Free Shipping Worldwide -> bit.ly/vertexmat  Expira a 29/06/2020  Learn Animation in our intense bootcamps that meet live and online 2x a week.
Website Link  www.vertexhiking.com  www.vertexskysports.com  www.vertexschool.com
CTA  SHOP_NOW  GET_OFFER_VIEW  LEARN_MORE
Text Word Count 0  129  132
Like 754  5  7

Vertex Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vertex Top 1 ads got 754 likes. Vertex uses a sentence with the finishing touch title: “️Every Adventurer needs a Vertex Mattress!️”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vertex shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vertex should continue to optimize the ad content.

3.Vertex Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-22-2020-06-18  2020-06-07-2020-06-17  2020-06-03-2020-06-15
Landing Page Link  https://www.vertexhiking.com/products/the-vertex-mattress  https://www.vertexskysports.com/   https://www.vertexschool.com/animation-program

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vertex are successful.

Vertex Creative Analysis: 

Vertex placed a Video ad in 2020-05-22-2020-06-18, and got 754 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vertex Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia,Latvia,Bulgaria...  Latvia  United Kingdom
Language  English  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vertex has the best conversion in Australia,Latvia,Bulgaria..., and can advertise more in Australia,Latvia,Bulgaria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vertex Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-18  2020-06-07-2020-06-17  2020-06-03-2020-06-15
During  28 days  11 days 13 days 
Like  754  5  7
Share  102  0  4
Comment  110  0  1

Advertising effectiveness is a direct manifestation of advertising. Vertex ‘s Top 1 ad received 754 likes, 102 shares, 110 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vertex, helping Vertex to grasp the ad data more clearly.