Top Ads on Verisure UK

Verisure UK Background Introduction:

Verisure is the leader in high security smart alarms with a 24h guard response and the most advanced technology on the market.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Verisure UK has been advertising and marketing on Facebook for many years. And Verisure UK has placed 75 of ads on the Facebook platform in the last month. In the past few years,Verisure UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Verisure UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Verisure UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Verisure UK.

BigSpy

1.Verisure UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Verisure UK  Verisure UK  Verisure UK
Page Categories  Security Guard Service  Security Guard Service  Security Guard Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Verisure UK Marketing Objectives Analysis: 

Verisure UK has been operating in Security Guard Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Verisure UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Verisure UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Verisure Smart Alarms  Verisure Smart Alarms Verisure Smart Alarms 
Ad Copy Text  Europe's top smart alarm system with 24/7 monitoring is now available in the UK. Special Discount Av...  Europe's top smart alarm system with 24/7 monitoring is now available in the UK. Special Discount Av...  Europe's top smart alarm system with 24/7 monitoring is now available in the UK. Special Discount Av...
Link Description  Fastest Response on the Market  Over 3 Million Customers  Fastest Response on the Market
Website Link  www.verisure.co.uk  www.verisure.co.uk  www.verisure.co.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 112  112  112
Like 37  47  34

Verisure UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Verisure UK Top 1 ads got 37 likes. Verisure UK uses a sentence with the finishing touch title: “Verisure Smart Alarms”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Verisure UK shared 112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Verisure UK should continue to optimize the ad content.

3.Verisure UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-17  2020-05-27-2020-06-13  2020-05-27-2020-06-01
Landing Page Link  https://www.verisure.co.uk/lp/fb/alarms-for-home  https://www.verisure.co.uk/lp/fb/alarms-for-business?fbclid=IwAR2KhJ0px0tpHz3_M0p3AhhAffH580vS3Wgd5KLYgkZ55e4uF9tD8KBiwIo   https://www.verisure.co.uk/lp/fb/alarms-for-home?fbclid=IwAR2L6jggG9Z3MaoVouNk5YStbsnYaub1mrM7Gm6LYlRHC2tTXiGuNoWY15E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Verisure UK are successful.

Verisure UK Creative Analysis: 

Verisure UK placed a Image ad in 2020-06-02-2020-06-17, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Verisure UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Verisure UK has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Verisure UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-17  2020-05-27-2020-06-13  2020-05-27-2020-06-01
During  16 days  18 days 6 days 
Like  37  47  34
Share  6  12  11
Comment  10  12  17

Advertising effectiveness is a direct manifestation of advertising. Verisure UK ‘s Top 1 ad received 37 likes, 6 shares, 10 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Verisure UK, helping Verisure UK to grasp the ad data more clearly.