Top Ads on Verisure Sverige

Verisure Sverige Background Introduction:

Verisure är ett trygghetskoncept med smarta larmsystem, övervakade av och kopplade till vår egen larmcentral. Vi svarar dig vardagar mellan 8-17.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Verisure Sverige has been advertising and marketing on Facebook for many years. And Verisure Sverige has placed 126 of ads on the Facebook platform in the last month. In the past few years,Verisure Sverige has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Verisure Sverige on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Verisure Sverige. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Verisure Sverige.

BigSpy

1.Verisure Sverige Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Verisure Sverige  Verisure Sverige  Verisure Sverige
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Verisure Sverige Marketing Objectives Analysis: 

Verisure Sverige has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Verisure Sverige best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Verisure Sverige Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gör testet - få pris  Få pris på larm Räkna ut pris 
Ad Copy Text  Med vår nya övervakningskamera för utomhusbruk får du full koll på vad som händer direkt i mob...  I skydd av mörker och dåligt väder kan tjuven ta sig in. Med Verisures testvinnande hemlarm kan d...  Få en trygg vardag med uppkopplat hemlarm och IP-kameror som tillval. Finns för både inomhus- och...
Link Description  på hemlarm & IP-kamera  med utomhuskamera  på hemlarm och IP-kameror
Website Link  apps.facebook.com  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 161  119  113
Like 1115  237  5

Verisure Sverige Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Verisure Sverige Top 1 ads got 1115 likes. Verisure Sverige uses a sentence with the finishing touch title: “Gör testet - få pris”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Verisure Sverige shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Verisure Sverige should continue to optimize the ad content.

3.Verisure Sverige Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-04-20-2020-06-19  2020-05-03-2020-06-18  2020-03-16-2020-06-18
Landing Page Link  https://apps.facebook.com/recartio/  https://www.verisure.se/f/po/video-utomhuskamera-vaderloop.html?gclid=CJC31riRyOkCFcIUfgodnDELuw&gclsrc=ds   https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001758644&ds_e_ca_id=6192049756824&ds_e_ag_id=6192049763224&ds_e_ad_id=6193337869424&ds_e_ca_name=84701+348491+Verisure+Test+March+2019+-+PO&ds_e_ag_name=High-tech++-+PO%2FAP&ds_e_ad_name=200316+PO+video+Hemlarm+Ip-kameror+r%C3%B6tt+hus&ds_sig=p7EmusWoVQ4DZg&utm_medium=video&utm_source=facebook%2Binstagram&utm_campaign=84701+348491+Verisure+Exkluderad+CBO+-+PO&utm_content=200316+PO+video+Hemlarm+Ip-kameror+r%C3%B6tt+hus&utm_id=5e8d800d51edb61c596b2ff8&ds_dest_url=https%3A%2F%2Fwww.verisure.se%2Ff%2Fpo%2Fvideo-hemlarm-ip-kameror-rott-hus.html%3Ffbclid%3DIwAR2HdLJpgCkN1A7xG9v7rDXbZRZCK84kyqbyN0Y9hauKPm5Dy-Foj4qjHUs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Verisure Sverige are successful.

Verisure Sverige Creative Analysis: 

Verisure Sverige placed a Image ad in 2020-04-20-2020-06-19, and got 1115 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Verisure Sverige Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  Sweden  N/A
Language  Swedish  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Verisure Sverige has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Verisure Sverige Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-20-2020-06-19  2020-05-03-2020-06-18  2020-03-16-2020-06-18
During  61 days  47 days 95 days 
Like  1115  237  5
Share  134  11  0
Comment  79  20  0

Advertising effectiveness is a direct manifestation of advertising. Verisure Sverige ‘s Top 1 ad received 1115 likes, 134 shares, 79 comments in just 61 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Verisure Sverige, helping Verisure Sverige to grasp the ad data more clearly.