Top Ads on Večernji list

Večernji list Background Introduction:

Pregled najvažnijih vijesti svaki dan!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Večernji list has been advertising and marketing on Facebook for many years. And Večernji list has placed 432 of ads on the Facebook platform in the last month. In the past few years,Večernji list has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Večernji list on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Večernji list. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Večernji list.

BigSpy

1.Večernji list Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Večernji list  Večernji list  Večernji list
Page Categories  Newspaper  Newspaper  Newspaper
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Večernji list Marketing Objectives Analysis: 

Večernji list has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Večernji list best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Večernji list Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Luka pokazao dom koji uređuje s Ingrid pa obožavatelje nasmijao gafom: 'Kad vam je žena tako lijepa...'  Jeste li kupovali preko ove stranice? Ako jeste, odmah se obratite banci! Velika ispovijest Domagoja Hajdukovića: Tomislav i ja bili smo u predanoj vezi, ali nasilje je neprihvatljivo 
Ad Copy Text  S obzirom na par kila koje je dobio, pretpostavit ćemo da mu je lijepo u vezi  Hakeri su prikupljali podatke o karticama korisnika  EKSKLUZIVNO: Otkrio je i zašto je do sad skrivao svoju seksualnu orijentaciju ????
Link Description  Bivši kandidat showa 'Brak na prvu' Luka Budak i ekspertica za ljubavne odnose te spisateljica Ingrid Divković svoj su odnos, čini se, odlučili podići na višu razinu. Luka i Ingrid trenutno zajedno uređuju kuću, a građevinskim radovima, ali i jednim pehom Luka se pohvalio na Instagramu.  Sigurnosni stručnjaci ESET-a otkrili su da je Intersport, poznata međunarodna kompanija koja posluje i u Hrvatskoj, najnovija žrtva hakera koji su na njihove stranice uspjeli ubaciti i skriti maliciozni kod koji prikuplja i snima podatke o bankovnim karticama korisnika prilikom njihova upisivanja.   Saborski zastupnik SDP-a Domagoj Hajduković prvi put za Večernji list otvoreno govori o slučaju koji je policija, nakon zaprimanja prijave, kvalificirala kao obiteljsko nasilje i tako javnosti razotkrila njegovu seksualnu orijentaciju.
Website Link  www.vecernji.hr  www.vecernji.hr  www.vecernji.hr
CTA      
Text Word Count 79  52  83
Like 1623  58  408

Večernji list Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Večernji list Top 1 ads got 1623 likes. Večernji list uses a sentence with the finishing touch title: “Luka pokazao dom koji uređuje s Ingrid pa obožavatelje nasmijao gafom: 'Kad vam je žena tako lijepa...'”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Večernji list shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Večernji list should continue to optimize the ad content.

3.Večernji list Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-13-2020-06-16  2020-06-15-2020-06-16  2020-06-14-2020-06-15
Landing Page Link  https://www.vecernji.hr/showbiz/luka-pokazao-dom-koji-ureduje-s-ingrid-pa-obozavatelje-nasmijao-gafom-kad-vam-je-zena-tako-lijepa-1409750  https://www.vecernji.hr/vijesti/hakeri-napali-hrvatsku-verziju-stranice-poznate-kompanije-krali-podatke-o-karticama-1410162   https://www.vecernji.hr/vijesti/hajdukoviceva-ispovijest-tomislav-i-ja-bili-smo-u-predanoj-vezi-ali-nasilje-je-neprihvatljivo-1409849

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Večernji list are successful.

Večernji list Creative Analysis: 

Večernji list placed a Image ad in 2020-06-13-2020-06-16, and got 1623 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Večernji list Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Croatia  Croatia  Croatia
Language  Croatian  Croatian  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Večernji list has the best conversion in Croatia, and can advertise more in Croatia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Večernji list Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-16  2020-06-15-2020-06-16  2020-06-14-2020-06-15
During  4 days  2 days 2 days 
Like  1623  58  408
Share  8  47  27
Comment  100  30  488

Advertising effectiveness is a direct manifestation of advertising. Večernji list ‘s Top 1 ad received 1623 likes, 8 shares, 100 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Večernji list, helping Večernji list to grasp the ad data more clearly.