Top Ads on Večernje novosti

Večernje novosti Background Introduction:

Najtiražniji dnevni list u Srbiji www.novosti.rs

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Večernje novosti has been advertising and marketing on Facebook for many years. And Večernje novosti has placed 42 of ads on the Facebook platform in the last month. In the past few years,Večernje novosti has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Večernje novosti on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Večernje novosti. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Večernje novosti.

BigSpy

1.Večernje novosti Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Večernje novosti  Večernje novosti  Večernje novosti
Page Categories  Newspaper  Newspaper  Newspaper
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Večernje novosti Marketing Objectives Analysis: 

Večernje novosti has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Večernje novosti best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Večernje novosti Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Srbima korona ništa ne može: Stadioni širom Evrope zatvoreni, mnoge lige miruju, a u Humskoj se igra derbi pred 25 hiljada navijača  Ko je sve "video" korona virus koji ove godine hara planetom: Evo šta je zapisano u proročanstvima Večernje novosti 
Ad Copy Text  Evropa grmi na sav glas - Srbija i publika na derbiju glavne teme!  Nostradamus govorio o kugi sa istoka koja će napasti svet u "blizanačkoj godini". Vanga, Vargas i ...  Pogledajte šta se zaista dogodilo
Link Description  Pred skoro 25.000 ljudi, vodila se veoma napeta borba u beogradskom derbiju, u dobro poznatoj atmosferi na stadionu Partizana, piše Rojters  Nostradamus govorio o kugi sa istoka koja će napasti svet u  Najtiražniji dnevni list u Srbiji
Website Link  www.novosti.rs  www.novosti.rs  www.facebook.com
CTA    LEARN_MORE  LIKE_PAGE
Text Word Count 66  123  34
Like 202  22  2115

Večernje novosti Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Večernje novosti Top 1 ads got 202 likes. Večernje novosti uses a sentence with the finishing touch title: “Srbima korona ništa ne može: Stadioni širom Evrope zatvoreni, mnoge lige miruju, a u Humskoj se igra derbi pred 25 hiljada navijača”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Večernje novosti shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Večernje novosti should continue to optimize the ad content.

3.Večernje novosti Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-11  2020-06-06-2020-06-07  2020-04-11-2020-05-31
Landing Page Link  https://www.novosti.rs/vesti/sport.294.html:869753-Srbima-korona-nista-ne-moze-Stadioni-sirom-Evrope-zatvoreni-mnoge-lige-miruju-a-u-Humskoj-se-igra-derbi-pred-25-hiljada-navijaca  https://www.novosti.rs/vesti/naslovna/reportaze/aktuelno.293.html:869019-Ko-je-sve-video-korona-virus-koji-ove-godine-hara-planetom-Evo-sta-je-zapisano-u-prorocanstvima   https://www.facebook.com/57961360883/posts/10159641672070884/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Večernje novosti are successful.

Večernje novosti Creative Analysis: 

Večernje novosti placed a Image ad in 2020-06-10-2020-06-11, and got 202 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Večernje novosti Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Croatian  Croatian  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Večernje novosti has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Večernje novosti Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-11  2020-06-06-2020-06-07  2020-04-11-2020-05-31
During  2 days  2 days 51 days 
Like  202  22  2115
Share  29  6  139
Comment  74  15  111

Advertising effectiveness is a direct manifestation of advertising. Večernje novosti ‘s Top 1 ad received 202 likes, 29 shares, 74 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Večernje novosti, helping Večernje novosti to grasp the ad data more clearly.