Top Ads on Varsity Tutors

Varsity Tutors Background Introduction:

Varsity Tutors is a live learning platform that connects students with personalized instruction to accelerate academic achievement.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Varsity Tutors has been advertising and marketing on Facebook for many years. And Varsity Tutors has placed 93 of ads on the Facebook platform in the last month. In the past few years,Varsity Tutors has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Varsity Tutors on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Varsity Tutors. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Varsity Tutors.

BigSpy

1.Varsity Tutors Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Varsity Tutors  Varsity Tutors  Varsity Tutors
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Varsity Tutors Marketing Objectives Analysis: 

Varsity Tutors has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Varsity Tutors best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Varsity Tutors Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Summer Tech & Gaming  FREE Virtual Summer Camp Coyote Peterson - Free Live Class 
Ad Copy Text  Fill your summer with tech & gaming camps from Varsity Tutors. Small groups camp and FREE options av...  Keep your kids engaged this summer with FREE virtual summer camps from Varsity Tutors. ?????????????...   Join the Award-winning host of Animals Planet's Brave the Wild in a FREE online class all about t...
Link Description  Virtual Summer Camps  Make your own LEGO movie  YEEOOW!: The Science of Bites & Stings
Website Link  www.varsitytutors.com  www.varsitytutors.com  www.varsitytutors.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 180  174  134
Like 35  2067  2433

Varsity Tutors Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Varsity Tutors Top 1 ads got 35 likes. Varsity Tutors uses a sentence with the finishing touch title: “Summer Tech & Gaming”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Varsity Tutors shared 180 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Varsity Tutors should continue to optimize the ad content.

3.Varsity Tutors Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-19-2020-06-20  2020-05-09-2020-06-19  2020-06-08-2020-06-18
Landing Page Link  https://www.varsitytutors.com/virtual-summer-camp-catalog?f_subjects=computer-science&f_subjects=technology-and-computer-science&ref=FB-VSD  https://www.varsitytutors.com/virtual-summer-camp-catalog?filter_subjects=technology-and-computer-science&ref=FB-VSC   https://www.varsitytutors.com/classes/star/list/coyote-peterson-wildlife-summer-camp?ref=FB-VSD-C&fbclid=IwAR06q8BgGK1wWVpqbNswuAubvi3iSuGvyDaO6JWIpI5S6ekWe9M7G267WE0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Varsity Tutors are successful.

Varsity Tutors Creative Analysis: 

Varsity Tutors placed a Video ad in 2020-06-19-2020-06-20, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Varsity Tutors Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Saudi Arabia,United States,Canada  N/A
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Varsity Tutors has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Varsity Tutors Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-05-09-2020-06-19  2020-06-08-2020-06-18
During  2 days  42 days 11 days 
Like  35  2067  2433
Share  8  1457  885
Comment  1  409  424

Advertising effectiveness is a direct manifestation of advertising. Varsity Tutors ‘s Top 1 ad received 35 likes, 8 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Varsity Tutors, helping Varsity Tutors to grasp the ad data more clearly.