Top Ads on Vans

Vans Background Introduction:

VANS “OFF THE WALL” - ORIGINAL SINCE 1966.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vans has been advertising and marketing on Facebook for many years. And Vans has placed 3332 of ads on the Facebook platform in the last month. In the past few years,Vans has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vans on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vans. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vans.

BigSpy

1.Vans Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vans  Vans  Vans
Page Categories  Clothing (Brand)  Motor Vehicle Company  Footwear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  N/A  N/A

Vans Marketing Objectives Analysis: 

Vans has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vans best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vans Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vans  RAM Cars for Sale in the UAE | Trading Enterprises Enter FREESHIPSG at check-out 
Ad Copy Text  The Vans x National Geographic has a range of styles, including Classics and UltraRange etc. for you...  Rediscover your path with exclusive offers on RAM 1500 Range with prices starting from 179,900 AED. ...  Get your new look with Vans ! Enter code FREESHIPSG at check-out to enjoy Limited Time Free Shippin...
Link Description  N/A  N/A  N/A
Website Link  www.vans.com.my  www.mideast.ramtrucks.com  www.facebook.com
CTA  SHOP_NOW  BOOK_TRAVEL  LEARN_MORE
Text Word Count 234  125  130
Like 465  161  144

Vans Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vans Top 1 ads got 465 likes. Vans uses a sentence with the finishing touch title: “Vans”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vans shared 234 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vans should continue to optimize the ad content.

3.Vans Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-11-2020-06-20  2020-05-26-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://www.vans.com.my/national-geographic-collection.html?utm_source=Facebook_Mobile_Feed&utm_medium=paid_social&utm_campaign=su20_product_natgeo&utm_content=purchase_lal_engageduser_brandcarousel&fbclid=IwAR2Y3fxGno01-hvY6_20Hu6JGBWCrTXvydCy6DsPIRe1ECcKclOLSsTAa20  https://www.mideast.ramtrucks.com/en/2020/ram-1500.html   https://www.facebook.com/VansSingapore/?_sref_=1453105401528480&refid=7&_ft_=adid.23845085053450720:qid.6840566870376768556:mf_story_key.-2659737183099517221:is_sponsored.1:ei.AI@AQJrFx-41UkgnAO7_J9j101K7gNx5g-3zt92MnnsCb32b-pcuSe8ydo4mb8b68V7ZWMJgwWliyDHtub92iv2TDAb:top_level_post_id.1453105398195147:content_owner_id_new.494544860717877:call_to_action_type.LEARN_MORE:page_id.494544860717877:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592693587:filter.h_nor:tds_flgs.3:actrs.494544860717877:page_insights.%7B%22494544860717877%22:%7B%22page_id%22:494544860717877,%22page_id_type%22:%22page%22,%22actor_id%22:494544860717877,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592534752,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1453105398195147%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:494544860717877,%22page_id%22:494544860717877,%22post_id%22:1453105398195147,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vans are successful.

Vans Creative Analysis: 

Vans placed a Carousel ad in 2020-06-11-2020-06-20, and got 465 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vans Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  N/A  N/A
Language  Dutch  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vans has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vans Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-20  2020-05-26-2020-06-20  2020-06-18-2020-06-20
During  10 days  26 days 3 days 
Like  465  161  144
Share  28  1  35
Comment  20  3  4

Advertising effectiveness is a direct manifestation of advertising. Vans ‘s Top 1 ad received 465 likes, 28 shares, 20 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vans, helping Vans to grasp the ad data more clearly.