Top Ads on Vans
Vans Background Introduction:
VANS “OFF THE WALL” - ORIGINAL SINCE 1966.
Vans has been advertising and marketing on Facebook for many years. And Vans has placed 3332 of ads on the Facebook platform in the last month. In the past few years,Vans has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Vans on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vans. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vans.
1.Vans Top 3 Ads Basic Understanding
|Page Categories||Clothing (Brand)||Motor Vehicle Company||Footwear Store|
Vans Marketing Objectives Analysis:
Vans has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vans best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Vans Top 3 Ads Content Display
|Ad Headline||Vans||RAM Cars for Sale in the UAE | Trading Enterprises||Enter FREESHIPSG at check-out|
|Ad Copy Text||The Vans x National Geographic has a range of styles, including Classics and UltraRange etc. for you...||Rediscover your path with exclusive offers on RAM 1500 Range with prices starting from 179,900 AED. ...||Get your new look with Vans ! Enter code FREESHIPSG at check-out to enjoy Limited Time Free Shippin...|
|Text Word Count||234||125||130|
Vans Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Vans Top 1 ads got 465 likes. Vans uses a sentence with the finishing touch title: “Vans”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Vans shared 234 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vans should continue to optimize the ad content.
3.Vans Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vans are successful.
Vans Creative Analysis:
Vans placed a Carousel ad in 2020-06-11-2020-06-20, and got 465 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Vans Top 3 Ads Audience Analysis:
Vans has the best conversion in Malaysia, and can advertise more in Malaysia in the future.
5.Vans Top 3 Ads Performance Display
|During||10 days||26 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. Vans ‘s Top 1 ad received 465 likes, 28 shares, 20 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vans, helping Vans to grasp the ad data more clearly.