Top Ads on Vanguard

Vanguard Background Introduction:

Business hours are Monday to Friday 8 a.m. to 10 p.m., ET Obtain prospectus http://vgi.vg/w9WyRz "Our mission is to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success." -VG CEO Bill McNabb

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vanguard has been advertising and marketing on Facebook for many years. And Vanguard has placed 232 of ads on the Facebook platform in the last month. In the past few years,Vanguard has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vanguard on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vanguard. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vanguard.

BigSpy

1.Vanguard Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vanguard  Vanguard  Vanguard
Page Categories  Construction Company  Public Figure  Investment Management Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Vanguard Marketing Objectives Analysis: 

Vanguard has been operating in Construction Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vanguard best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vanguard Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vanguard Empreendimentos | Construtora e Incorporadora   ℎ ... [ ] It's your future 
Ad Copy Text  Compartilhe a experiência de estar à frente, indique um amigo e ganhe prêmios de sua escolha. Con...  "Good Artists Copy, Great Artists Steal" https://www.vanguardmarketinggroup.net/facebook-ads-swipe...  With Vanguard Digital Advisor™, you can create a retirement plan that's uniquely yours using our p...
Link Description  A experiência de morar nos inspira a desenvolver os melhores imóveis à venda em Londrina, Curitiba, Campo Grande, Cuiabá e Joinville. Confira!  N/A  Make it the one you want
Website Link  www.vanguardhome.com.br  www.vanguardmarketinggroup.net  ad.doubleclick.net
CTA  LEARN_MORE  DOWNLOAD  LEARN_MORE
Text Word Count 264  288  121
Like 82  167  277

Vanguard Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vanguard Top 1 ads got 82 likes. Vanguard uses a sentence with the finishing touch title: “Vanguard Empreendimentos | Construtora e Incorporadora”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vanguard shared 264 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vanguard should continue to optimize the ad content.

3.Vanguard Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-15-2020-06-19  2020-04-27-2020-06-18  2020-06-03-2020-06-18
Landing Page Link  https://www.vanguardhome.com.br/?indicacaoTrue=True  https://www.vanguardmarketinggroup.net/facebook-ads-swipe-file?utm_source=Facebook+Ads&utm_medium=042120+-+COLD:+Market+Research+(Purchase+CONV)&utm_campaign=Advertising+%26+Entrepreneur+(Magazine)+-+Copy&utm_content=Ad+Copy+%231+/+Video+%232+-+Copy+2&fbclid=IwAR0XBLaq9Y8YLgZMv95d98IW4Lc9M5QTL9xDnUEyY9ksm7RAI2P_QmsLfhM   https://investor.vanguard.com/financial-advisor/digital-advisor/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vanguard are successful.

Vanguard Creative Analysis: 

Vanguard placed a Image ad in 2020-06-15-2020-06-19, and got 82 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vanguard Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  United States  Thailand,Ukraine,United States...
Language  Portuguese  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vanguard has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vanguard Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-04-27-2020-06-18  2020-06-03-2020-06-18
During  5 days  53 days 16 days 
Like  82  167  277
Share  8  44  17
Comment  7  17  7

Advertising effectiveness is a direct manifestation of advertising. Vanguard ‘s Top 1 ad received 82 likes, 8 shares, 7 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vanguard, helping Vanguard to grasp the ad data more clearly.