Top Ads on VanDusen Botanical Garden

VanDusen Botanical Garden Background Introduction:

Considered one of the top ten public gardens in North America, VanDusen Botanical Garden is a scenic living museum of plants collected from around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VanDusen Botanical Garden has been advertising and marketing on Facebook for many years. And VanDusen Botanical Garden has placed 16 of ads on the Facebook platform in the last month. In the past few years,VanDusen Botanical Garden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VanDusen Botanical Garden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VanDusen Botanical Garden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VanDusen Botanical Garden.


1.VanDusen Botanical Garden Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VanDusen Botanical Garden  VanDusen Botanical Garden  VanDusen Botanical Garden
Page Categories  Park  Park  Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VanDusen Botanical Garden Marketing Objectives Analysis: 

VanDusen Botanical Garden has been operating in Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VanDusen Botanical Garden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VanDusen Botanical Garden Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  VanDusen Festival of Lights  Cosmetic-Making for Mothers Day Chigiri-e Paper Art: Cherry Blossoms 
Ad Copy Text  Experience VanDusen Festival of Lights, a magical winter wonderland with over 1 million lights decor...  Create natural body care products for yourself or as a Mother’s Day Gift. This fun workshop is app...  Celebrate the season's cherry blossoms by creating your own Chigiri-e art piece!
Link Description  7,194 people interested  Health · 110 people  Art
Website Link
Text Word Count 353  1135  80
Like 648  1  0

VanDusen Botanical Garden Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VanDusen Botanical Garden Top 1 ads got 648 likes. VanDusen Botanical Garden uses a sentence with the finishing touch title: “VanDusen Festival of Lights”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VanDusen Botanical Garden shared 353 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VanDusen Botanical Garden should continue to optimize the ad content.

3.VanDusen Botanical Garden Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-11-26-2019-12-28  2019-04-15-2019-04-25  2019-04-04-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VanDusen Botanical Garden are successful.

VanDusen Botanical Garden Creative Analysis: 

VanDusen Botanical Garden placed a Image ad in 2019-11-26-2019-12-28, and got 648 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VanDusen Botanical Garden Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  Canada
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VanDusen Botanical Garden has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VanDusen Botanical Garden Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-26-2019-12-28  2019-04-15-2019-04-25  2019-04-04-2019-04-25
During  33 days  11 days 22 days 
Like  648  1  0
Share  0  0  0
Comment  68  0  0

Advertising effectiveness is a direct manifestation of advertising. VanDusen Botanical Garden ‘s Top 1 ad received 648 likes, 0 shares, 68 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VanDusen Botanical Garden, helping VanDusen Botanical Garden to grasp the ad data more clearly.