Top Ads on Van Horlick's

Van Horlick's Background Introduction:

Van Horlick’s is a family owned and operated awards, giftware, engraving and promotional products company established in 1969 in Prince George, BC.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Van Horlick's has been advertising and marketing on Facebook for many years. And Van Horlick's has placed 8 of ads on the Facebook platform in the last month. In the past few years,Van Horlick's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Van Horlick's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Van Horlick's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Van Horlick's.

BigSpy

1.Van Horlick's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Van Horlick's  Van Horlick's  Van Horlick's
Page Categories  Trophies & Engraving Shop  Trophies & Engraving Shop  Trophies & Engraving Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Van Horlick's Marketing Objectives Analysis: 

Van Horlick's has been operating in Trophies & Engraving Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Van Horlick's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Van Horlick's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join Our Community, Celebrate With Us and SAVE BIG!  Van Horlick's Van Horlick's 
Ad Copy Text  no setting  Mother's day SPECIAL!  SO EXCITED to share our Personalized Pansy Pots. These cute little planters are all ready to go with...
Link Description    Trophies & Engraving Shop  Trophies & Engraving Shop
Website Link  www.vanhorlicks.com  m.me  m.me
CTA  SIGN_UP  MESSAGE_PAGE  MESSAGE_PAGE
Text Word Count 0  21  354
Like 0  13  6

Van Horlick's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Van Horlick's Top 1 ads got 0 likes. Van Horlick's uses a sentence with the finishing touch title: “Join Our Community, Celebrate With Us and SAVE BIG! ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Van Horlick's shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Van Horlick's should continue to optimize the ad content.

3.Van Horlick's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-04-14-2019-05-07  2019-05-06-2019-05-07  2019-05-06-2019-05-07
Landing Page Link  https://www.vanhorlicks.com/  https://www.messenger.com/login.php?next=https://www.messenger.com/t/245371198956840/?messaging_source%3Dsource%253Apages%253Amessage_shortlink   https://www.messenger.com/login.php?next=https://www.messenger.com/t/245371198956840/?messaging_source%3Dsource%253Apages%253Amessage_shortlink

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Van Horlick's are successful.

Van Horlick's Creative Analysis: 

Van Horlick's placed a Image ad in 2019-04-14-2019-05-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Van Horlick's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,United States  United States  United States
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Van Horlick's has the best conversion in Canada,United States, and can advertise more in Canada,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Van Horlick's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-14-2019-05-07  2019-05-06-2019-05-07  2019-05-06-2019-05-07
During  24 days  2 days 2 days 
Like  0  13  6
Share  0  4  4
Comment  0  1  2

Advertising effectiveness is a direct manifestation of advertising. Van Horlick's ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Van Horlick's, helping Van Horlick's to grasp the ad data more clearly.