Top Ads on Van Gogh Museum

Van Gogh Museum Background Introduction:

The world’s largest collection of works by Vincent van Gogh. Like us and stay updated!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Van Gogh Museum has been advertising and marketing on Facebook for many years. And Van Gogh Museum has placed 51 of ads on the Facebook platform in the last month. In the past few years,Van Gogh Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Van Gogh Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Van Gogh Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Van Gogh Museum.

BigSpy

1.Van Gogh Museum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Van Gogh Museum  Van Gogh Museum  Van Gogh Museum
Page Categories  Art Museum  Art Museum  Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Van Gogh Museum Marketing Objectives Analysis: 

Van Gogh Museum has been operating in Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Van Gogh Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Van Gogh Museum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Van Gogh Museum  The woman who made Vincent famous Van Gogh Questions || episode 1 
Ad Copy Text  #vangoghinspires! Ildikó was inspired by the bright blue tints of irises, just like Vincent! She pa...  When Jo was 28 years old, she lost the love of her life. Her husband Theo van Gogh died, leaving Jo ...  Why did Van Gogh cut off his ear? Watch the video and find out! #VanGoghQuestions
Link Description  #vangoghinspires! Ildikó was inspired by the bright blue tints of irises, just like Vincent! She painted this colourful work. Are you also inspired by Vincent’s flower paintings? Share your creations in our Van Gogh Inspires Group. #coloursofspring Ildikó Szabó, Bluebird of Happyness  What to do when the love of your life dies and you're left with hundreds of artworks by his brother Vincent?  N/A
Website Link  www.facebook.com  vangogh.nl  www.facebook.com
CTA      
Text Word Count 290  357  81
Like 5506  2369  4987

Van Gogh Museum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Van Gogh Museum Top 1 ads got 5506 likes. Van Gogh Museum uses a sentence with the finishing touch title: “Van Gogh Museum”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Van Gogh Museum shared 290 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Van Gogh Museum should continue to optimize the ad content.

3.Van Gogh Museum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-07-2020-05-08  2020-04-25-2020-04-26  2020-04-04-2020-04-04
Landing Page Link  https://www.facebook.com/127104175596/posts/10163521855470597/  https://vangoghmuseum.nl/en/stories/the-woman-who-made-vincent-famous?utm_source=hootsuite&utm_medium=facebook&utm_term=&utm_content=&utm_campaign=vincentandi   https://www.facebook.com/127104175596/posts/10163321556050597/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Van Gogh Museum are successful.

Van Gogh Museum Creative Analysis: 

Van Gogh Museum placed a Image ad in 2020-05-07-2020-05-08, and got 5506 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Van Gogh Museum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Van Gogh Museum has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Van Gogh Museum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-05-08  2020-04-25-2020-04-26  2020-04-04-2020-04-04
During  2 days  2 days 1 days 
Like  5506  2369  4987
Share  705  756  2392
Comment  136  63  222

Advertising effectiveness is a direct manifestation of advertising. Van Gogh Museum ‘s Top 1 ad received 5506 likes, 705 shares, 136 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Van Gogh Museum, helping Van Gogh Museum to grasp the ad data more clearly.