Top Ads on Van Cleef & Arpels

Van Cleef & Arpels Background Introduction:

"Our aim is to offer excellence in all that we do" Jacques Arpels

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Van Cleef & Arpels has been advertising and marketing on Facebook for many years. And Van Cleef & Arpels has placed 89 of ads on the Facebook platform in the last month. In the past few years,Van Cleef & Arpels has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Van Cleef & Arpels on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Van Cleef & Arpels. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Van Cleef & Arpels.


1.Van Cleef & Arpels Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Van Cleef & Arpels  Van Cleef & Arpels  Van Cleef & Arpels
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Van Cleef & Arpels Marketing Objectives Analysis: 

Van Cleef & Arpels has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Van Cleef & Arpels best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Van Cleef & Arpels Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Коллекция Frivole  Коллекция Frivole Коллекция Frivole 
Ad Copy Text  細賞Van Cleef & Arpels梵克雅寶Frivole系列作品,心形花瓣中透著迷人的金色光芒...  꽃잎의 찬연한 광채를 더한 반클리프 아펠의 프리볼 컬렉션을 만나보세요. ...  반클리프 아펠의 프리볼 컬렉션은 골드 특유의 광채와 하트 모양 꽃잎들의 ...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 142  220  261
Like 145  60  140

Van Cleef & Arpels Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Van Cleef & Arpels Top 1 ads got 145 likes. Van Cleef & Arpels uses a sentence with the finishing touch title: “Коллекция Frivole”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Van Cleef & Arpels shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Van Cleef & Arpels should continue to optimize the ad content.

3.Van Cleef & Arpels Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-27-2020-06-11  2020-04-27-2020-06-09  2020-04-26-2020-05-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Van Cleef & Arpels are successful.

Van Cleef & Arpels Creative Analysis: 

Van Cleef & Arpels placed a Carousel ad in 2020-04-27-2020-06-11, and got 145 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Van Cleef & Arpels Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Korea  Korea  Korea
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Van Cleef & Arpels has the best conversion in Korea, and can advertise more in Korea in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Van Cleef & Arpels Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-06-11  2020-04-27-2020-06-09  2020-04-26-2020-05-08
During  46 days  44 days 13 days 
Like  145  60  140
Share  4  3  4
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Van Cleef & Arpels ‘s Top 1 ad received 145 likes, 4 shares, 0 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Van Cleef & Arpels, helping Van Cleef & Arpels to grasp the ad data more clearly.