Top Ads on Valero Energy

Valero Energy Background Introduction:

The official Facebook of Valero. Fuel isn’t just about driving, but the drive to achieve something great. We believe in what drives you. Like this page to see what happens when you fuel the unexpected.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Valero Energy has been advertising and marketing on Facebook for many years. And Valero Energy has placed 8 of ads on the Facebook platform in the last month. In the past few years,Valero Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Valero Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Valero Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Valero Energy.

BigSpy

1.Valero Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Valero Energy  Valero Energy  Valero Energy
Page Categories  Petroleum Service  Petroleum Service  Petroleum Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Valero Energy Marketing Objectives Analysis: 

Valero Energy has been operating in Petroleum Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Valero Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Valero Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Valero Energy  Valero Energy Valero Energy 
Ad Copy Text  America’s largest producer of renewable diesel.  For all the things that keep us going. #FueledBy  no setting
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  fueledby.com
CTA      LEARN_MORE
Text Word Count 49  48  0
Like 0  0  0

Valero Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Valero Energy Top 1 ads got 0 likes. Valero Energy uses a sentence with the finishing touch title: “Valero Energy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Valero Energy shared 49 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Valero Energy should continue to optimize the ad content.

3.Valero Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-02-2019-04-19  2019-04-05-2019-04-19  2019-04-16-2019-04-19
Landing Page Link  https://www.facebook.com/valeroenergy/videos/371134370404574/  https://www.facebook.com/valeroenergy/videos/293259508233361/   https://fueledby.com/reso-glass-guitars?utm_source=instagram&utm_medium=social&utm_campaign=traffic&utm_content=guitar

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Valero Energy are successful.

Valero Energy Creative Analysis: 

Valero Energy placed a Video ad in 2019-04-02-2019-04-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Valero Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Valero Energy has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Valero Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-02-2019-04-19  2019-04-05-2019-04-19  2019-04-16-2019-04-19
During  18 days  15 days 4 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Valero Energy ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Valero Energy, helping Valero Energy to grasp the ad data more clearly.