Top Ads on Vale

Vale Background Introduction:

Canal oficial da Vale de informação sobre o rompimento da Barragem de Feijão, em Brumadinho. Central de Suporte às vítimas 0800 285 7000.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vale has been advertising and marketing on Facebook for many years. And Vale has placed 1245 of ads on the Facebook platform in the last month. In the past few years,Vale has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vale on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vale. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vale.


1.Vale Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vale  Vale  Vale
Page Categories  Other  Other  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  woocommerce

Vale Marketing Objectives Analysis: 

Vale has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vale best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vale Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Escolha o plano que atenda às suas necessidades  Escolha o plano que atenda às suas necessidades N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  ✔Ossuário para 3 restos mortais. ✔Serviço funerário “LUXO” para 10 pessoas. ✔Gaveta de jazigo no Vale da Saudade para 10 pessoas. ✔Salão para Velório. • Estrutura e plantão 24H • Remoção, cortejo fúnebre e transporte de familiares • Amplas salas velatórias • Urnas mortuárias, urnas para exumação. • Providências de documentação • Estacionamento próprio • Ornamentação e ambientação com flores • Coroas e ramalhetes de flores naturais • Traslado nacional • Tanatopraxia, necromaquiagem e reconstituição facial • Serviços de copa  ✔Ossuário até 6 restos mortais. ✔Gavetas de jazigo para sepultamento. ✔Salão de velório. Podendo trazer restos mortais de outros Cemitérios após vencimento da carência. Amplas salas de velórios Urnas para exumação Estacionamento próprio Ornamentação e ambientação com flores E serviços de copa  N/A
Website Link
Text Word Count 0  0  0
Like 0  0  0

Vale Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vale Top 1 ads got 0 likes. Vale uses a sentence with the finishing touch title: “Escolha o plano que atenda às suas necessidades”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vale shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vale should continue to optimize the ad content.

3.Vale Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-06-15-2020-06-20  2020-06-17-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vale are successful.

Vale Creative Analysis: 

Vale placed a Image ad in 2020-06-16-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vale Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  Portuguese  Portuguese  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vale has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vale Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-15-2020-06-20  2020-06-17-2020-06-19
During  5 days  6 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Vale ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vale, helping Vale to grasp the ad data more clearly.