Top Ads on Vaillant Nederland

Vaillant Nederland Background Introduction:

De Vaillant Group biedt haar klanten energiezuinige en schone systeemoplossingen voor verwarming, koeling en warm water.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vaillant Nederland has been advertising and marketing on Facebook for many years. And Vaillant Nederland has placed 7 of ads on the Facebook platform in the last month. In the past few years,Vaillant Nederland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vaillant Nederland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vaillant Nederland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vaillant Nederland.

BigSpy

1.Vaillant Nederland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vaillant Nederland  Vaillant Nederland  Vaillant Nederland
Page Categories  Water Heater Installation & Repair Service  Water Heater Installation & Repair Service  Water Heater Installation & Repair Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Vaillant Nederland Marketing Objectives Analysis: 

Vaillant Nederland has been operating in Water Heater Installation & Repair Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vaillant Nederland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vaillant Nederland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vaillant Nederland  Vaillant Nederland Focus op het leven, niet op verwarmen 
Ad Copy Text  Verantwoord en zorgeloos uw woning verwarmen? Kies voor de warmtepomp aroTHERM plus.  Verantwoord en zorgeloos uw woning verwarmen? Kies voor de warmtepomp aroTHERM plus.  Een Vaillant warmtepomp zorgt voor meer dan de juiste kamer- en watertemperatuur. Het biedt ook de...
Link Description  N/A  N/A  Kijk voor meer informatie op vaillant.nl
Website Link  www.vaillant.nl  www.vaillant.nl  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 84  84  130
Like 65  23  15

Vaillant Nederland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vaillant Nederland Top 1 ads got 65 likes. Vaillant Nederland uses a sentence with the finishing touch title: “Vaillant Nederland”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vaillant Nederland shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vaillant Nederland should continue to optimize the ad content.

3.Vaillant Nederland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-04-15-2020-05-23  2020-04-07-2020-04-07  2019-04-01-2019-04-25
Landing Page Link  https://www.vaillant.nl/consument/verantwoord-zorgeloos-verwarmen/?utm_source=facebook-instagram&utm_medium=social&utm_campaign=b2c_awareness_verantwoord&zorgeloosverwarmen&utm_content=m+carousel  https://www.vaillant.nl/consument/verantwoord-zorgeloos-verwarmen/?utm_source=facebook&utm_medium=social&utm_campaign=b2c_awareness_verantwoord&zorgeloosverwarmen&utm_content=m%2Bcarousel&fbclid=IwAR1RDzESsyRVT0OLV3y8Z4JMHWonlei7r3wVOC-s1SeRximgQ3LjM8hA06M   https://www.vaillant.nl/consument/het-nieuwe-comfort/?utm_source=facebook&utm_medium=video&utm_campaign=b2c_awareness_new_degree_of_comfort&utm_content=m+sustainability

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vaillant Nederland are successful.

Vaillant Nederland Creative Analysis: 

Vaillant Nederland placed a Carousel ad in 2020-04-15-2020-05-23, and got 65 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vaillant Nederland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  N/A  Netherlands
Language  Dutch  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vaillant Nederland has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vaillant Nederland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-05-23  2020-04-07-2020-04-07  2019-04-01-2019-04-25
During  39 days  1 days 25 days 
Like  65  23  15
Share  8  5  0
Comment  7  1  2

Advertising effectiveness is a direct manifestation of advertising. Vaillant Nederland ‘s Top 1 ad received 65 likes, 8 shares, 7 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vaillant Nederland, helping Vaillant Nederland to grasp the ad data more clearly.