Top Ads on VYC Travel

VYC Travel Background Introduction:

Công ty Cổ phần Du lịch Thanh Niên Xung Phong – VYC Travel là một trong những đơn vị Lữ hành uy tín hàng đầu của Việt Nam chuyên tổ chức các tour du lịch độc đáo mới lạ.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VYC Travel has been advertising and marketing on Facebook for many years. And VYC Travel has placed 57 of ads on the Facebook platform in the last month. In the past few years,VYC Travel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VYC Travel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VYC Travel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VYC Travel.


1.VYC Travel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VYC Travel  VYC Travel  VYC Travel
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VYC Travel Marketing Objectives Analysis: 

VYC Travel has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VYC Travel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VYC Travel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de VYC Travel  Fotos de la publicación de VYC Travel Fotografii din postarea VYC Travel 
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 2188  4178  2490
Like 589  609  1067

VYC Travel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VYC Travel Top 1 ads got 589 likes. VYC Travel uses a sentence with the finishing touch title: “Photos de la publication de VYC Travel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VYC Travel shared 2188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VYC Travel should continue to optimize the ad content.

3.VYC Travel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-15-2020-03-01  2020-02-23-2020-02-23  2019-11-28-2020-02-22
Landing Page Link,3187094427984816,3187094087984850,3187094177984841%5D:story_location.5:story_attachment_style.album:view_time.1581760451:filter.h_nor:actrs.522562447771374:page_insights.%7B%22522562447771374%22:%7B%22page_id%22:522562447771374,%22actor_id%22:522562447771374,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1578148205,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3181459515214974%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:522562447771374,%22page_id%22:522562447771374,%22post_id%22:3181459515214974,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R,3092836230743970,3092836217410638,3092836204077306%5D:story_location.5:story_attachment_style.album:view_time.1578902715:filter.h_nor:actrs.522562447771374:page_insights.%7B%22522562447771374%22:%7B%22page_id%22:522562447771374,%22actor_id%22:522562447771374,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1575030617,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3092840210743572%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:522562447771374,%22page_id%22:522562447771374,%22post_id%22:3092840210743572,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VYC Travel are successful.

VYC Travel Creative Analysis: 

VYC Travel placed a Image ad in 2020-02-15-2020-03-01, and got 589 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VYC Travel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Spanish  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VYC Travel has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VYC Travel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-15-2020-03-01  2020-02-23-2020-02-23  2019-11-28-2020-02-22
During  16 days  1 days 87 days 
Like  589  609  1067
Share  8  20  22
Comment  14  4  11

Advertising effectiveness is a direct manifestation of advertising. VYC Travel ‘s Top 1 ad received 589 likes, 8 shares, 14 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VYC Travel, helping VYC Travel to grasp the ad data more clearly.