Top Ads on VTDigger

VTDigger Background Introduction:

Our mission is to produce rigorous journalism that explains complex issues, holds the government accountable to the public, and engages Vermonters.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VTDigger has been advertising and marketing on Facebook for many years. And VTDigger has placed 34 of ads on the Facebook platform in the last month. In the past few years,VTDigger has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VTDigger on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VTDigger. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VTDigger.

BigSpy

1.VTDigger Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VTDigger  VTDigger  VTDigger
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VTDigger Marketing Objectives Analysis: 

VTDigger has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VTDigger best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VTDigger Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  UVM Medical Center nurses go on strike  Vermonters rally to protest immigrant detention Court says AG must pay legal fees for records denial 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  The ruling marks a turning point in a long-running battle over whether the office was exempt from Vermont’s public records law.
Website Link  vtdigger.org  vtdigger.org  vtdigger.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

VTDigger Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VTDigger Top 1 ads got 0 likes. VTDigger uses a sentence with the finishing touch title: “UVM Medical Center nurses go on strike”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VTDigger shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VTDigger should continue to optimize the ad content.

3.VTDigger Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2018-07-12-2020-04-28  2018-06-26-2020-04-28  2018-07-05-2020-04-28
Landing Page Link  https://vtdigger.org/2018/07/11/uvm-medical-center-nurses-enter-final-talks/  https://vtdigger.org/2018/06/25/hundreds-rally-montpelier-protest-trumps-immigration-policy/   https://vtdigger.org/2018/07/04/court-says-ag-must-pay-legal-fees-for-records-denial/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VTDigger are successful.

VTDigger Creative Analysis: 

VTDigger placed a Video ad in 2018-07-12-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VTDigger Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VTDigger has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VTDigger Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-07-12-2020-04-28  2018-06-26-2020-04-28  2018-07-05-2020-04-28
During  657 days  673 days 664 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. VTDigger ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 657 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VTDigger, helping VTDigger to grasp the ad data more clearly.