Top Ads on VTDigger
VTDigger Background Introduction:
Our mission is to produce rigorous journalism that explains complex issues, holds the government accountable to the public, and engages Vermonters.
VTDigger has been advertising and marketing on Facebook for many years. And VTDigger has placed 34 of ads on the Facebook platform in the last month. In the past few years,VTDigger has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for VTDigger on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VTDigger. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VTDigger.
1.VTDigger Top 3 Ads Basic Understanding
|Page Categories||Media/News Company||Media/News Company||Media/News Company|
VTDigger Marketing Objectives Analysis:
VTDigger has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VTDigger best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.VTDigger Top 3 Ads Content Display
|Ad Headline||UVM Medical Center nurses go on strike||Vermonters rally to protest immigrant detention||Court says AG must pay legal fees for records denial|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||N/A||N/A||The ruling marks a turning point in a long-running battle over whether the office was exempt from Vermont’s public records law.|
|Text Word Count||0||0||0|
VTDigger Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. VTDigger Top 1 ads got 0 likes. VTDigger uses a sentence with the finishing touch title: “UVM Medical Center nurses go on strike”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. VTDigger shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VTDigger should continue to optimize the ad content.
3.VTDigger Top 3 Ads Creative Selection
|Landing Page Link||https://vtdigger.org/2018/07/11/uvm-medical-center-nurses-enter-final-talks/||https://vtdigger.org/2018/06/25/hundreds-rally-montpelier-protest-trumps-immigration-policy/||https://vtdigger.org/2018/07/04/court-says-ag-must-pay-legal-fees-for-records-denial/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VTDigger are successful.
VTDigger Creative Analysis:
VTDigger placed a Video ad in 2018-07-12-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.VTDigger Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
VTDigger has the best conversion in United States, and can advertise more in United States in the future.
5.VTDigger Top 3 Ads Performance Display
|During||657 days||673 days||664 days|
Advertising effectiveness is a direct manifestation of advertising. VTDigger ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 657 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VTDigger, helping VTDigger to grasp the ad data more clearly.