Top Ads on VSCO

VSCO Background Introduction:

VSCO is a photo company for creators, by creators. We build creative tools and a community driven by self-expression. Download the VSCO app on iOS or Android.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VSCO has been advertising and marketing on Facebook for many years. And VSCO has placed 201 of ads on the Facebook platform in the last month. In the past few years,VSCO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VSCO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VSCO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VSCO.


1.VSCO Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Software  Accessories  Accessories
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

VSCO Marketing Objectives Analysis: 

VSCO has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VSCO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VSCO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  20 strumenti Instagram essenziali  Happy VSCO Stickers N/A 
Ad Copy Text  Come creare contenuti di qualità per migliorare il vostro feed e aumentare i follower su Instagram.  no setting  no setting
Link Description  Migliorate il vostro feed con queste app.  50 stickers in pack  N/A
Website Link
Text Word Count 100  0  0
Like 56  0  0

VSCO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VSCO Top 1 ads got 56 likes. VSCO uses a sentence with the finishing touch title: “20 strumenti Instagram essenziali”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VSCO shared 100 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VSCO should continue to optimize the ad content.

3.VSCO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Others
Ad Time   2020-06-08-2020-06-18  2020-02-25-2020-06-15  2020-02-16-2020-06-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VSCO are successful.

VSCO Creative Analysis: 

VSCO placed a Image ad in 2020-06-08-2020-06-18, and got 56 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VSCO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  Italian  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VSCO has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VSCO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-02-25-2020-06-15  2020-02-16-2020-06-15
During  11 days  112 days 121 days 
Like  56  0  0
Share  14  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. VSCO ‘s Top 1 ad received 56 likes, 14 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VSCO, helping VSCO to grasp the ad data more clearly.