Top Ads on VPesports

VPesports Background Introduction:

VPesports online news platform that brings the latest esports news!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VPesports has been advertising and marketing on Facebook for many years. And VPesports has placed 191 of ads on the Facebook platform in the last month. In the past few years,VPesports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VPesports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VPesports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VPesports.

BigSpy

1.VPesports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VPesports  VPesports  VPesports
Page Categories  Esports League  Esports League  Esports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VPesports Marketing Objectives Analysis: 

VPesports has been operating in Esports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VPesports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VPesports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Top 5 mid heroes of the current Dota 2 meta  T1 sign VALORANT academy team of former CS, OW, and Apex players Riot announces VALORANT Ignition Series 
Ad Copy Text  IceFrog has promised a big gameplay overhaul coming to Dota 2 in the next couple of weeks. Till that...  T1 bring in experience for CS, Apex, and Overwatch to form its VALORANT academy team. Details:  Events coming to Southeast Asia SOON! The VALORANT esports scene is heating up. Details:
Link Description  It seems like a long time since Dota 2 patch 7.26 was released (the first part, at least) and a recent revelation from IceFrog now tells us that we have about two weeks before it is replaced by Dota 2 patch 7.27. Patch 7.26 had a weird transition from patch 7.25, as in it did halt the death ball met...  T1 has made another leap in the VALORANT scene by signing four members to an academy team. The new academy division will be working to build up the younger and less experienced talent as the new game grows its scene. The new division will see a mix of talent from other games come together. Both Noah...  Riot Games have officially announced the VALORANT Ignition Series. The global tournament series is Riot’s first step toward building the esports ecosystem for their newly released 5v5 tactical shooter. “We’re thrilled to pull together the best from gaming and esports to deliver a program that ...
Website Link  www.vpesports.com  www.vpesports.com  www.vpesports.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 205  95  89
Like 32  95  68

VPesports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VPesports Top 1 ads got 32 likes. VPesports uses a sentence with the finishing touch title: “Top 5 mid heroes of the current Dota 2 meta”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VPesports shared 205 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VPesports should continue to optimize the ad content.

3.VPesports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-19  2020-06-17-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://www.vpesports.com/dota2/news/top-5-mid-heroes-of-the-current-dota-2-meta  https://www.vpesports.com/valorant/news/t1-sign-valorant-academy-team-of-former-cs-ow-and-apex-players   https://www.vpesports.com/valorant/news/riot-announces-valorant-ignition-series?fbclid=IwAR1zu5FYd7fJos-%5C-%5CXQVg2ylhNHccfvnUNkEs4JrTOkURTG4xXiWxetqUnVQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VPesports are successful.

VPesports Creative Analysis: 

VPesports placed a Image ad in 2020-06-18-2020-06-19, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VPesports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Philippines  Indonesia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VPesports has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VPesports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-17-2020-06-18  2020-06-16-2020-06-17
During  2 days  2 days 2 days 
Like  32  95  68
Share  3  26  29
Comment  0  3  3

Advertising effectiveness is a direct manifestation of advertising. VPesports ‘s Top 1 ad received 32 likes, 3 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VPesports, helping VPesports to grasp the ad data more clearly.