Top Ads on VOI Scooters

VOI Scooters Background Introduction:

VOI is the new, environmentally friendly way to transport in urban centers. We're creating a system of electrically powered scooters that is affordable, sustainable, and a suuuper smooth way to commute. You should try one!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VOI Scooters has been advertising and marketing on Facebook for many years. And VOI Scooters has placed 33 of ads on the Facebook platform in the last month. In the past few years,VOI Scooters has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VOI Scooters on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VOI Scooters. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VOI Scooters.

BigSpy

1.VOI Scooters Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VOI Scooters  VOI Scooters  VOI Scooters
Page Categories  Scooter Rental  Scooter Rental  Scooter Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

VOI Scooters Marketing Objectives Analysis: 

VOI Scooters has been operating in Scooter Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VOI Scooters best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VOI Scooters Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Informations trafic RATP  Universitarios a Tiempo Parcial- Unicorn Street Crew VOI - Ride the future! ❤️ 
Ad Copy Text  5€ offerts pour tous les utilisateurs ! Par ailleurs, Voi vous offre les frais de déverrouillage...  ¡Buscamos Universitarios para ser embajadores de nuestra marca! Para más info consulta la oferta d...  Har du inte testat VOI än? ✔️ Hitta en VOI i närheten ✔️ Scanna för att låsa upp ✔...
Link Description  Toutes les informations pratiques pour faciliter vos déplacements - En raison d’un mouvement social prévu, le trafic est fortement perturbé...  This is not a regular job! The Unicorn Crew is a community of university students who represent our brand values and help other VOI riders in their path. Your mission will be raise awareness the re...  N/A
Website Link  www.ratp.fr  jobs.voiapp.io  play.google.com
CTA  LEARN_MORE  LEARN_MORE  INSTALL_MOBILE_APP
Text Word Count 164  109  124
Like 71  0  58

VOI Scooters Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VOI Scooters Top 1 ads got 71 likes. VOI Scooters uses a sentence with the finishing touch title: “Informations trafic RATP”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VOI Scooters shared 164 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VOI Scooters should continue to optimize the ad content.

3.VOI Scooters Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-12-09-2019-12-24  2019-07-08-2019-07-15  2019-01-19-2019-07-07
Landing Page Link  https://www.ratp.fr/informations?gclid=CjwKCAiArJjvBRACEiwA-Wiqqw_8TXS3johMOkreFD1M7M4Vi0g8o7n3jmnyPzMRhu7C06_vEy_ioBoClyYQAvD_BwE&fbclid=IwAR0uhxDS2f0I4K4jdHHqGDsFN--joMCLe8YIfxyfAoUfuaotFZUcps9uVog  https://jobs.voiapp.io/jobs/178084-unicorn-street-crew?fbclid=IwAR1CzFc-jm9KsHMBJSboZPHhwNUYo-YEvFdGZIygsx8sm9_ZRrBtXd615xE   http://play.google.com/store/apps/details?id=io.voiapp.voi

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VOI Scooters are successful.

VOI Scooters Creative Analysis: 

VOI Scooters placed a Image ad in 2019-12-09-2019-12-24, and got 71 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VOI Scooters Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco  Sweden
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VOI Scooters has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VOI Scooters Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-09-2019-12-24  2019-07-08-2019-07-15  2019-01-19-2019-07-07
During  16 days  8 days 170 days 
Like  71  0  58
Share  49  0  6
Comment  14  0  6

Advertising effectiveness is a direct manifestation of advertising. VOI Scooters ‘s Top 1 ad received 71 likes, 49 shares, 14 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VOI Scooters, helping VOI Scooters to grasp the ad data more clearly.