Top Ads on VOGUE JAPAN

VOGUE JAPAN Background Introduction:

Twitter:https://twitter.com/voguejp Instagram:http://instagram.com/voguejapan LINE:https://line.me/R/ti/p/%40voguejapan

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VOGUE JAPAN has been advertising and marketing on Facebook for many years. And VOGUE JAPAN has placed 66 of ads on the Facebook platform in the last month. In the past few years,VOGUE JAPAN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VOGUE JAPAN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VOGUE JAPAN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VOGUE JAPAN.

BigSpy

1.VOGUE JAPAN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VOGUE JAPAN  VOGUE JAPAN  VOGUE JAPAN
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VOGUE JAPAN Marketing Objectives Analysis: 

VOGUE JAPAN has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VOGUE JAPAN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VOGUE JAPAN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  エストから登場!使う度輝く肌に導く新美容液。  エストから登場、エイジングケアUVセラム。 美しさにおける“競争”など必要ない。 
Ad Copy Text  -  -  -
Link Description  一人ひとりの中に眠る潜在美を引き出すブランド、エスト。その哲学のもと、技術の粋を集めたアイテムは、女性たちの称賛を集めてやまない。そして今春、エストが世に送り出すのはエイジングケアUV。美の可能性を追い....  一人ひとりの中に眠る潜在美を引き出すブランド、エスト。その哲学のもと、技術の粋を集めたアイテムは、女性たちの称賛を集めてやまない。そして今春、エストが世に送り出すのはエイジングケアUV。美の可能性を追い....  N/A
Website Link  www.vogue.co.jp  www.vogue.co.jp  www.vogue.co.jp
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 254  252  356
Like 375  438  206

VOGUE JAPAN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VOGUE JAPAN Top 1 ads got 375 likes. VOGUE JAPAN uses a sentence with the finishing touch title: “エストから登場!使う度輝く肌に導く新美容液。”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VOGUE JAPAN shared 254 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VOGUE JAPAN should continue to optimize the ad content.

3.VOGUE JAPAN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-02-19-2020-03-12  2020-03-05-2020-03-05  2020-02-20-2020-02-26
Landing Page Link  https://www.vogue.co.jp/special-feature/2020-02/14/est?utm_source=fb_cs&utm_medium=display&utm_campaign=est200214&fbclid=IwAR3jOu-mEyLEXYUjOdnPhcvBDVD4cQyCd4VOfv7e8yi-3IxmQHAltSHVr-Y  https://www.vogue.co.jp/special-feature/2020-02/14/est?utm_source=fb_cs&utm_medium=display&utm_campaign=est200214   https://www.vogue.co.jp/special-feature/2020-02/14/sk2?utm_source=fbig&utm_medium=display&utm_campaign=sk2200214

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VOGUE JAPAN are successful.

VOGUE JAPAN Creative Analysis: 

VOGUE JAPAN placed a Image ad in 2020-02-19-2020-03-12, and got 375 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VOGUE JAPAN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Japanese  Japanese  Japanese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VOGUE JAPAN has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VOGUE JAPAN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-19-2020-03-12  2020-03-05-2020-03-05  2020-02-20-2020-02-26
During  23 days  1 days 7 days 
Like  375  438  206
Share  3  13  16
Comment  5  5  2

Advertising effectiveness is a direct manifestation of advertising. VOGUE JAPAN ‘s Top 1 ad received 375 likes, 3 shares, 5 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VOGUE JAPAN, helping VOGUE JAPAN to grasp the ad data more clearly.