Top Ads on VMware

VMware Background Introduction:

VMware, a global leader in cloud infrastructure and digital workspace technology, accelerates digital transformation by enabling unprecedented freedom and flexibility in how our customers build and evolve IT environments.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VMware has been advertising and marketing on Facebook for many years. And VMware has placed 820 of ads on the Facebook platform in the last month. In the past few years,VMware has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VMware on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VMware. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VMware.

BigSpy

1.VMware Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VMware  VMware  VMware
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VMware Marketing Objectives Analysis: 

VMware has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VMware best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VMware Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NSX Advanced Load Balancer: Aprofundamento técnico e demonstração  NSX Advanced Load Balancer: Análisis técnico detallado y demostración Nube centrada en apps 
Ad Copy Text  Neste webcast, você aprenderá a simplificar infraestrutura e operações para: Entregar desktops ...  En este seminario web, aprenderá a simplificar su infraestructura y operaciones para lograr lo sigu...  Considere estos 6 métodos posibles para migrar las aplicaciones del centro de datos a la nube híbr...
Link Description  Inscreva-se hoje.  Inscríbase ahora.  DESCARGAR
Website Link  www.vmware.com  www.vmware.com  www.vmware.com
CTA  SIGN_UP  SIGN_UP  DOWNLOAD
Text Word Count 257  283  104
Like 350  213  550

VMware Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VMware Top 1 ads got 350 likes. VMware uses a sentence with the finishing touch title: “NSX Advanced Load Balancer: Aprofundamento técnico e demonstração”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VMware shared 257 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VMware should continue to optimize the ad content.

3.VMware Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-10-2020-06-19  2020-06-18-2020-06-19  2020-05-03-2020-06-19
Landing Page Link  https://www.vmware.com/br/learn/465210_REG.html?src=Social_LATAM_Paid_Facebook_Portuguese_Static_1  https://www.vmware.com/es/learn/465122_REG.html?src=Social_LATAM_Paid_Facebook_Spanish_PabloVideo&fbclid=IwAR1WYkV326dUi6V6gzRbJAWHAnCHuFM2EPng4I4_w8SoU1bd4RbnYVu1RRM   https://www.vmware.com/es/learn/434564_REG.html?src=sp_5e9f33e01b7ab&cid=7012H0000021VxzQAE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VMware are successful.

VMware Creative Analysis: 

VMware placed a Image ad in 2020-06-10-2020-06-19, and got 350 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VMware Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  United States  Costa Rica,Peru
Language  Croatian  Portuguese  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VMware has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VMware Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-18-2020-06-19  2020-05-03-2020-06-19
During  10 days  2 days 48 days 
Like  350  213  550
Share  21  27  113
Comment  5  4  12

Advertising effectiveness is a direct manifestation of advertising. VMware ‘s Top 1 ad received 350 likes, 21 shares, 5 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VMware, helping VMware to grasp the ad data more clearly.