Top Ads on VIVI Restaurant

VIVI Restaurant Background Introduction:

VIVI at Centre Point will launch in 2019 as the flagship restaurant within the incredible Centre Point revival.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VIVI Restaurant has been advertising and marketing on Facebook for many years. And VIVI Restaurant has placed 13 of ads on the Facebook platform in the last month. In the past few years,VIVI Restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VIVI Restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VIVI Restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VIVI Restaurant.

BigSpy

1.VIVI Restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VIVI Restaurant  VIVI Restaurant  VIVI Restaurant
Page Categories  British Restaurant  British Restaurant  British Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VIVI Restaurant Marketing Objectives Analysis: 

VIVI Restaurant has been operating in British Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VIVI Restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VIVI Restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  VIVI Restaurant  Bottomless bubbles for £17.50 VIVI Restaurant 
Ad Copy Text  Join us Thursday, Friday & Saturday for evenings DJ sessions. VIVI is a vibrant destination for dini...  Weekends at VIVI are all about bottomless brunches, afternoon teas and indulgent dining. Come and jo...  Join us Saturday or Sunday for delicious brunch with two hours of bottomless bubbles for just £17.5...
Link Description  N/A  Join us Saturday or Sunday for delicious bottomless brunch. Enjoy any dish from our brunch menu and we will keep you topped up with two hours of bottomless bubbles for just £17.50!  N/A
Website Link  www.vivirestaurant.co.uk  www.vivirestaurant.co.uk  www.vivirestaurant.co.uk
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 161  111  102
Like 0  2  0

VIVI Restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VIVI Restaurant Top 1 ads got 0 likes. VIVI Restaurant uses a sentence with the finishing touch title: “VIVI Restaurant”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VIVI Restaurant shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VIVI Restaurant should continue to optimize the ad content.

3.VIVI Restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-04-2019-04-25  2019-04-12-2019-04-25  2019-04-12-2019-04-25
Landing Page Link  https://www.vivirestaurant.co.uk/bar  https://www.vivirestaurant.co.uk/weekend-brunch/?utm_source=facebook&utm_medium=cpc&utm_campaign=Weekends&utm_term=Lookalike&utm_content=Slideshow   https://www.vivirestaurant.co.uk/weekend-brunch/?utm_source=facebook&utm_medium=cpc&utm_campaign=Weekends&utm_term=Lookalike&utm_content=Slideshow

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VIVI Restaurant are successful.

VIVI Restaurant Creative Analysis: 

VIVI Restaurant placed a Video ad in 2019-04-04-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VIVI Restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  Lithuanian  English  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VIVI Restaurant has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VIVI Restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-04-2019-04-25  2019-04-12-2019-04-25  2019-04-12-2019-04-25
During  22 days  14 days 14 days 
Like  0  2  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. VIVI Restaurant ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VIVI Restaurant, helping VIVI Restaurant to grasp the ad data more clearly.