VISIT FLORIDA Background Introduction:

VISIT FLORIDA is the state's official tourism planning source. Share your photos of Florida using #LoveFL

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VISIT FLORIDA has been advertising and marketing on Facebook for many years. And VISIT FLORIDA has placed 146 of ads on the Facebook platform in the last month. In the past few years,VISIT FLORIDA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VISIT FLORIDA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VISIT FLORIDA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VISIT FLORIDA.


1.VISIT FLORIDA Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Tour Agency  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VISIT FLORIDA Marketing Objectives Analysis: 

VISIT FLORIDA has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VISIT FLORIDA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VISIT FLORIDA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We can't wait to see you!  Love, Florida Love, Florida 
Ad Copy Text  Real time. Family time. Your time. America's top beach awaits.  Until you can enjoy the Florida sunshine again, we sure appreciate how you make the sun shine. Happy...  Happy Mother's Day. When the time is right, we look forward to seeing you again.
Link Description  Order a Visitors Guide today!  N/A  N/A
Website Link
Text Word Count 62  114  80
Like 0  148  10

VISIT FLORIDA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VISIT FLORIDA Top 1 ads got 0 likes. VISIT FLORIDA uses a sentence with the finishing touch title: “We can't wait to see you!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VISIT FLORIDA shared 62 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VISIT FLORIDA should continue to optimize the ad content.

3.VISIT FLORIDA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-25-2020-06-16  2020-05-05-2020-05-11  2020-05-05-2020-05-06
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VISIT FLORIDA are successful.

VISIT FLORIDA Creative Analysis: 

VISIT FLORIDA placed a Image ad in 2020-05-25-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VISIT FLORIDA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  Canada
Language  Spanish  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VISIT FLORIDA has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VISIT FLORIDA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-16  2020-05-05-2020-05-11  2020-05-05-2020-05-06
During  23 days  7 days 2 days 
Like  0  148  10
Share  0  45  6
Comment  0  10  0

Advertising effectiveness is a direct manifestation of advertising. VISIT FLORIDA ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VISIT FLORIDA, helping VISIT FLORIDA to grasp the ad data more clearly.