Top Ads on VIA DriveThru

VIA DriveThru Background Introduction:

ViA Drive-Thru application aims to connect you with all types of vendors as it is the new coming of age service making Drive-Thru available everywhere.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VIA DriveThru has been advertising and marketing on Facebook for many years. And VIA DriveThru has placed 16 of ads on the Facebook platform in the last month. In the past few years,VIA DriveThru has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VIA DriveThru on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VIA DriveThru. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VIA DriveThru.

BigSpy

1.VIA DriveThru Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VIA DriveThru  VIA DriveThru  VIA DriveThru
Page Categories  Drive In Restaurant  Drive In Restaurant  Drive In Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

VIA DriveThru Marketing Objectives Analysis: 

VIA DriveThru has been operating in Drive In Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VIA DriveThru best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VIA DriveThru Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  نزل دلوقتي ابلكيشن Via Drive-thru اطلب.. سوق .. استلم من شباك عربيتك!  VIA DRIVE-THRU VIA DriveThru 
Ad Copy Text  احمي نفسك و عيلتك.. دلوقتي تقدر تطلب النفسك فيه من ابلكي...  لو نفسك على الفطار في باكت بطاطس تغطس فيه ويسلام بقا لو...  في حاجات لازم تتاكل سخنة! عشان كده اطلب النفسك فيه على ا...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  
Text Word Count 238  409  359
Like 298  79  1168

VIA DriveThru Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VIA DriveThru Top 1 ads got 298 likes. VIA DriveThru uses a sentence with the finishing touch title: “نزل دلوقتي ابلكيشن Via Drive-thru اطلب.. سوق .. استلم من شباك عربيتك!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VIA DriveThru shared 238 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VIA DriveThru should continue to optimize the ad content.

3.VIA DriveThru Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-03-29-2020-06-16  2020-04-23-2020-05-02  2020-04-07-2020-04-24
Landing Page Link  http://itunes.apple.com/app/id1406822019  http://itunes.apple.com/app/id1406822019   http://itunes.apple.com/app/id1406822019

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VIA DriveThru are successful.

VIA DriveThru Creative Analysis: 

VIA DriveThru placed a Image ad in 2020-03-29-2020-06-16, and got 298 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VIA DriveThru Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Arab Emirates  Egypt,Netherlands
Language  Arabic  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VIA DriveThru has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VIA DriveThru Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-29-2020-06-16  2020-04-23-2020-05-02  2020-04-07-2020-04-24
During  80 days  10 days 18 days 
Like  298  79  1168
Share  14  4  153
Comment  63  70  202

Advertising effectiveness is a direct manifestation of advertising. VIA DriveThru ‘s Top 1 ad received 298 likes, 14 shares, 63 comments in just 80 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VIA DriveThru, helping VIA DriveThru to grasp the ad data more clearly.