Top Ads on VG

VG Background Introduction:

VG er Norges mest leste avis - 2,4 mill. lesere hver dag. På Instagram: VGnett

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VG has been advertising and marketing on Facebook for many years. And VG has placed 317 of ads on the Facebook platform in the last month. In the past few years,VG has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VG on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VG. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VG.

BigSpy

1.VG Top 3 Ads Basic Understanding

   top1  top2  top3
Name  VG  VG  VG
Page Categories  Cafe  Business Consultant  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

VG Marketing Objectives Analysis: 

VG has been operating in Cafe for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VG best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VG Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tienda en línea Cyrano / Corfú  Free $2 Amazon eGift Code San Pablo Farmacia 
Ad Copy Text  A papá le apasionan los clásicos, por eso, en su día no puede faltar nuestro Pastel California. ...  Seeking Xbox One and PS4 players! Sign up and be a part of our monthly drawing for a $100 Playstatio...  Â¿Ya conoces el #ProgramaEnEquilibrio? Descubre los productos participantes a través de nuestra...
Link Description  Encuentra tus productos favoritos de Cyrano / Corfú siempre. Retira de tu local preferido o pide a domicilio.  Play, Influence, Win.  N/A
Website Link  tfl.vg  www.vgvoice.com  tfl.vg
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 389  120  173
Like 257  1  30

VG Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VG Top 1 ads got 257 likes. VG uses a sentence with the finishing touch title: “Tienda en línea Cyrano / Corfú”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VG shared 389 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VG should continue to optimize the ad content.

3.VG Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-06-2020-06-20  2020-06-15-2020-06-20  2020-06-20-2020-06-20
Landing Page Link  http://tfl.vg/cvfx  https://www.vgvoice.com/?utm_source=FB&fbclid=IwAR1KhnOXiDAUj_c1uomh9PvePt5HPhi9a-WR3t1bx4McL5YCnu5DmWmnZHM   http://tfl.vg/cuwe?fbclid=IwAR0T6N_i4rFitnLEwLwBX30HKXcEFGcTAFEsQET_p1cuMjUQF8_Fqn0bF_E

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VG are successful.

VG Creative Analysis: 

VG placed a Image ad in 2020-06-06-2020-06-20, and got 257 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VG Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ecuador  N/A  Mexico
Language  Spanish  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VG has the best conversion in Ecuador, and can advertise more in Ecuador in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VG Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-20  2020-06-15-2020-06-20  2020-06-20-2020-06-20
During  15 days  6 days 1 days 
Like  257  1  30
Share  37  0  3
Comment  29  0  7

Advertising effectiveness is a direct manifestation of advertising. VG ‘s Top 1 ad received 257 likes, 37 shares, 29 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VG, helping VG to grasp the ad data more clearly.