Top Ads on VELUX

VELUX Background Introduction:

Witaj na oficjalnej stronie firmy VELUX Polska. Podpowiadamy, jak urządzić dom, by był pełen światła i świeżego powietrza.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

VELUX has been advertising and marketing on Facebook for many years. And VELUX has placed 396 of ads on the Facebook platform in the last month. In the past few years,VELUX has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for VELUX on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for VELUX. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from VELUX.


1.VELUX Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Other  Building Materials  Building Materials
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

VELUX Marketing Objectives Analysis: 

VELUX has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. VELUX best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.VELUX Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Votre barbecue à Gaz offert* ❗  Planning a self build project? Skoncujte s letnými horúčavami! 
Ad Copy Text  Préparez votre maison… à recevoir du monde !* Du 08 au 30 juin pour les 10 premiers clients vo...  Amazing views over the Firth of Forth thanks to VELUX roof windows  Ochráňte svoje podkrovie pred horúčavou – ide to aj bez klimatizácie! Za každú vonkajšiu r...
Link Description  Isolation et fermeture de l'habitat  Click to site to view the full video  Stačí zatiahnuť vonkajšiu roletu
Website Link
Text Word Count 2140  66  140
Like 40  3  1

VELUX Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. VELUX Top 1 ads got 40 likes. VELUX uses a sentence with the finishing touch title: “Votre barbecue à Gaz offert* ❗”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. VELUX shared 2140 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. VELUX should continue to optimize the ad content.

3.VELUX Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-03-2020-06-19  2020-03-18-2020-06-18  2020-05-23-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by VELUX are successful.

VELUX Creative Analysis: 

VELUX placed a Image ad in 2020-06-03-2020-06-19, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.VELUX Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,France  N/A  Slovak
Language  French  English  Slovak

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

VELUX has the best conversion in Algeria,France, and can advertise more in Algeria,France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.VELUX Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-19  2020-03-18-2020-06-18  2020-05-23-2020-06-18
During  17 days  93 days 27 days 
Like  40  3  1
Share  33  0  0
Comment  14  0  0

Advertising effectiveness is a direct manifestation of advertising. VELUX ‘s Top 1 ad received 40 likes, 33 shares, 14 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for VELUX, helping VELUX to grasp the ad data more clearly.