Top Ads on Utah Symphony

Utah Symphony Background Introduction:

In the symphony world, our musicians are basically rock stars. #symphonyrockstars?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Utah Symphony has been advertising and marketing on Facebook for many years. And Utah Symphony has placed 67 of ads on the Facebook platform in the last month. In the past few years,Utah Symphony has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Utah Symphony on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Utah Symphony. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Utah Symphony.

BigSpy

1.Utah Symphony Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Utah Symphony  Utah Symphony  Utah Symphony
Page Categories  Performance & Event Venue  Performance & Event Venue  Performance & Event Venue
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Utah Symphony Marketing Objectives Analysis: 

Utah Symphony has been operating in Performance & Event Venue for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Utah Symphony best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Utah Symphony Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Student Tickets Available  Happy Gal-entines Day! Women Rock! 
Ad Copy Text  Student tickets are the most affordable way for you and your friends to experience some of the world...  Ladies – come celebrate Galentines Day with the Utah Symphony in a concert that features the WOMEN...  “Women Rock!” honors the powerful female singers and songwriters who changed Pop and Rock & Roll...
Link Description  February 21 & 22 at Abravanel Hall  February 14 & 15 at Abravanel Hall  February 14 & 15 at Abravanel Hall
Website Link  utahsymphony.org  utahsymphony.org  utahsymphony.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 190  118  161
Like 3  21  12

Utah Symphony Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Utah Symphony Top 1 ads got 3 likes. Utah Symphony uses a sentence with the finishing touch title: “Student Tickets Available”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Utah Symphony shared 190 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Utah Symphony should continue to optimize the ad content.

3.Utah Symphony Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-20-2020-02-20  2020-01-15-2020-02-15  2020-01-15-2020-01-29
Landing Page Link  https://utahsymphony.org/tickets/student-tickets/?utm_source=facebook&utm_medium=ad&utm_campaign=1920beethoven7  https://utahsymphony.org/tickets/student-tickets/?utm_source=facebook&utm_medium=ad&utm_campaign=1920womenrock   https://utahsymphony.org/tickets/student-tickets/?utm_source=facebook&utm_medium=ad&utm_campaign=1920womenrock&fbclid=IwAR1Ejuyhcvzcu2wIQZLNJY86OCWFzul04_OzUVVYQjQ1runq9C0Ouak1Ba8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Utah Symphony are successful.

Utah Symphony Creative Analysis: 

Utah Symphony placed a Image ad in 2020-02-20-2020-02-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Utah Symphony Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Utah Symphony has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Utah Symphony Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-20-2020-02-20  2020-01-15-2020-02-15  2020-01-15-2020-01-29
During  1 days  32 days 15 days 
Like  3  21  12
Share  0  2  0
Comment  0  2  1

Advertising effectiveness is a direct manifestation of advertising. Utah Symphony ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Utah Symphony, helping Utah Symphony to grasp the ad data more clearly.