Top Ads on User Experience Research

User Experience Research Background Introduction:

Join the User Experience Research program and shape the future of Google by participating in user studies. Try the newest tech, get a token of our appreciation, and help build something you’ll love. PLEASE NOTE: THIS IS NOT A PRODUCT OR SUPPORT PAGE

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

User Experience Research has been advertising and marketing on Facebook for many years. And User Experience Research has placed 77 of ads on the Facebook platform in the last month. In the past few years,User Experience Research has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for User Experience Research on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for User Experience Research. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from User Experience Research.

BigSpy

1.User Experience Research Top 3 Ads Basic Understanding

   top1  top2  top3
Name  User Experience Research  User Experience Research  User Experience Research
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

User Experience Research Marketing Objectives Analysis: 

User Experience Research has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. User Experience Research best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.User Experience Research Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join a User Study  Join a User Study Join a User Study 
Ad Copy Text  Tell us what you think about our services & features by signing up for an opportunity to participate...  Google User Experience Research is looking for electric vehicle drivers. Tell us what you think abou...  Tell us what you think about our services & features by signing up for an opportunity to participate...
Link Description  Tell us what you think about Google products and features by participating in our user research studies. You’ll get a token of our appreciation plus the chance to help build something you’ll love.  Sign up by filling out the questionnaire and if you are chosen by our team we will give you all the details about time, location, & method of the study.  Sign up by filling out the questionnaire and if you are chosen by our team we will give you all the details about time, location, & method of the study.
Website Link  userresearch.google.com  userresearch.google.com  userresearch.google.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 124  197  124
Like 16  29  97

User Experience Research Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. User Experience Research Top 1 ads got 16 likes. User Experience Research uses a sentence with the finishing touch title: “Join a User Study”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. User Experience Research shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. User Experience Research should continue to optimize the ad content.

3.User Experience Research Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-21-2020-06-16  2020-06-02-2020-06-11  2020-05-14-2020-05-31
Landing Page Link  https://userresearch.google.com/?reserved=1&utm_source=Facebook&Q_Language=en&utm_medium=own_psm&utm_campaign=Q1&productTag=b2c&campaignDate=March2020&referral_code=UXuK22860&fbclid=IwAR0lY1uzvxAR42V6tTwERQEzDmp8GBQV2AbyexP4EsP5rfbdz5RVY63YBi4  https://userresearch.google.com/?reserved=1&utm_source=Facebook&Q_Language=en&utm_medium=own_psm&utm_campaign=Q2&productTag=b2c&campaignDate=May2020&referral_code=UXOo88525   https://userresearch.google.com/?reserved=1&utm_source=Facebook&Q_Language=en&utm_medium=own_psm&utm_campaign=Q2&productTag=0&campaignDate=May2020&referral_code=UXMu286076

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by User Experience Research are successful.

User Experience Research Creative Analysis: 

User Experience Research placed a Image ad in 2020-04-21-2020-06-16, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.User Experience Research Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mongolia,Romania,Bosnia Hercegovina...  Romania,Bulgaria,New Caledonia  Switzerland,Albania
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

User Experience Research has the best conversion in Mongolia,Romania,Bosnia Hercegovina..., and can advertise more in Mongolia,Romania,Bosnia Hercegovina... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.User Experience Research Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-16  2020-06-02-2020-06-11  2020-05-14-2020-05-31
During  57 days  10 days 18 days 
Like  16  29  97
Share  5  1  4
Comment  1  1  5

Advertising effectiveness is a direct manifestation of advertising. User Experience Research ‘s Top 1 ad received 16 likes, 5 shares, 1 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for User Experience Research, helping User Experience Research to grasp the ad data more clearly.