Top Ads on UrbanKisaan

UrbanKisaan Background Introduction:

We started back in 2017 with a simple goal. Grow healthy plants, year round in-house. Therefore, leading to the simplest hydroponic system that helps anyone effortlessly grow their own fresh vegetables, fruits indoors sustainable at home, in the office,

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

UrbanKisaan has been advertising and marketing on Facebook for many years. And UrbanKisaan has placed 8 of ads on the Facebook platform in the last month. In the past few years,UrbanKisaan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for UrbanKisaan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for UrbanKisaan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from UrbanKisaan.


1.UrbanKisaan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  UrbanKisaan  UrbanKisaan  UrbanKisaan
Page Categories  Urban Farm  Urban Farm  Urban Farm
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

UrbanKisaan Marketing Objectives Analysis: 

UrbanKisaan has been operating in Urban Farm for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. UrbanKisaan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.UrbanKisaan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Freshly grown in a controlled, safe way  Our farms are open, and safe UrbanKisaan 
Ad Copy Text  High in nutritional profile, our veggies reach your doorstep following stringent guidelines. Try Urb...  Open to take vegetable orders online before 9 pm. Next day delivery straight from our farms.  Order online today before 9 pm for next day home delivery from our farm everyday. Also available on ...
Link Description  At your door with no contact delivery  Get your essential vegetables and greens  N/A
Website Link
Text Word Count 115  92  122
Like 15  208  66

UrbanKisaan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. UrbanKisaan Top 1 ads got 15 likes. UrbanKisaan uses a sentence with the finishing touch title: “Freshly grown in a controlled, safe way”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. UrbanKisaan shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. UrbanKisaan should continue to optimize the ad content.

3.UrbanKisaan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-01-2020-06-12  2020-04-10-2020-05-08  2020-04-03-2020-05-01
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by UrbanKisaan are successful.

UrbanKisaan Creative Analysis: 

UrbanKisaan placed a Image ad in 2020-06-01-2020-06-12, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.UrbanKisaan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

UrbanKisaan has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.UrbanKisaan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-12  2020-04-10-2020-05-08  2020-04-03-2020-05-01
During  12 days  29 days 29 days 
Like  15  208  66
Share  0  32  6
Comment  0  7  1

Advertising effectiveness is a direct manifestation of advertising. UrbanKisaan ‘s Top 1 ad received 15 likes, 0 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for UrbanKisaan, helping UrbanKisaan to grasp the ad data more clearly.