Top Ads on Urban Tribe

Urban Tribe Background Introduction:

City life and its needs are changing daily, though Backpack designs and their features have stayed the same for the last 50 years. We are here to change that. Join us to be a part of this Backpack Revolution!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Urban Tribe has been advertising and marketing on Facebook for many years. And Urban Tribe has placed 40 of ads on the Facebook platform in the last month. In the past few years,Urban Tribe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Urban Tribe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Urban Tribe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Urban Tribe.

BigSpy

1.Urban Tribe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Urban Tribe  Urban Tribe  Urban Tribe
Page Categories  Bags/Luggage  Bags/Luggage  Bags/Luggage
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Urban Tribe Marketing Objectives Analysis: 

Urban Tribe has been operating in Bags/Luggage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Urban Tribe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Urban Tribe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ₹ 799 Only  Urban Tribe FitPack Neo Urban Tribe 
Ad Copy Text   Look No Further, Shop From Hundreds Of Urban Tribe's College Back Pack Collection Starting From ...  Bag Of The Month 1️⃣Year Of Warranty Separate Shoe Compartment 26 Liters Volume ???? Inside ...  no setting
Link Description  N/A  Price Rs.1,999.00  N/A
Website Link  urbantribe.in  urbantribe.in  urbantribe.in
CTA  SHOP_NOW  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 211  137  0
Like 3  2211  0

Urban Tribe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Urban Tribe Top 1 ads got 3 likes. Urban Tribe uses a sentence with the finishing touch title: “₹ 799 Only”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Urban Tribe shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Urban Tribe should continue to optimize the ad content.

3.Urban Tribe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-16-2020-06-19  2019-12-10-2020-06-18  2019-10-02-2020-06-05
Landing Page Link  https://urbantribe.in/product-category/casual/backpacks-college-backpack/?utm_source=facebook&utm_medium=cpc&utm_campaign=Dm_Acq_Havana_CarpetBomb_17June&utm_content=Dm_Acq_OpenTargeting  https://urbantribe.in/product/urban-tribe-fitpack-neo-grey/   https://urbantribe.in/product/urban-tribe-fitpack-neo-dark-grey/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Urban Tribe are successful.

Urban Tribe Creative Analysis: 

Urban Tribe placed a Video ad in 2020-06-16-2020-06-19, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Urban Tribe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  Romanian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Urban Tribe has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Urban Tribe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2019-12-10-2020-06-18  2019-10-02-2020-06-05
During  4 days  192 days 248 days 
Like  3  2211  0
Share  0  26  0
Comment  0  24  0

Advertising effectiveness is a direct manifestation of advertising. Urban Tribe ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Urban Tribe, helping Urban Tribe to grasp the ad data more clearly.