Top Ads on Urban Armor Gear

Urban Armor Gear Background Introduction:

URBAN ARMOR GEAR products reflect the independent spirit of our designers and represent a dedication to superior quality and craftsmanship.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Urban Armor Gear has been advertising and marketing on Facebook for many years. And Urban Armor Gear has placed 133 of ads on the Facebook platform in the last month. In the past few years,Urban Armor Gear has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Urban Armor Gear on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Urban Armor Gear. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Urban Armor Gear.

BigSpy

1.Urban Armor Gear Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Urban Armor Gear  Urban Armor Gear  Urban Armor Gear
Page Categories  Phone/Tablet  Phone/Tablet  Phone/Tablet
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Urban Armor Gear Marketing Objectives Analysis: 

Urban Armor Gear has been operating in Phone/Tablet for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Urban Armor Gear best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Urban Armor Gear Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Unmatched Device Protection  Built For the Rugged Adventurer Built For the Rugged Adventurer 
Ad Copy Text  For the days when the daily grind doesn’t let up, our iPad Air cases protect against inevitable dr...  Our Rugged Watch Bands provide the security you need to bring your Apple Watch along for the ride. #...  Our Rugged Watch Bands provide the security you need to bring your Apple Watch along for the ride. #...
Link Description  Sleek, Unbeatable Protection  N/A  N/A
Website Link  www.urbanarmorgear.com  www.urbanarmorgear.com  www.urbanarmorgear.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 115  117  117
Like 4845  872  3231

Urban Armor Gear Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Urban Armor Gear Top 1 ads got 4845 likes. Urban Armor Gear uses a sentence with the finishing touch title: “Unmatched Device Protection”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Urban Armor Gear shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Urban Armor Gear should continue to optimize the ad content.

3.Urban Armor Gear Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-06-2020-06-18  2020-05-06-2020-06-15  2020-05-06-2020-06-13
Landing Page Link  https://www.urbanarmorgear.com/products/metropolis-series-ipad-10-2-inch-7th-gen-2019-case  https://www.urbanarmorgear.com/collections/apple-watch   https://www.urbanarmorgear.com/collections/apple-watch?utm_source=facebook.com&utm_medium=cpc&utm_campaign=SB+-+JL+-+Apple+Watch+Strap+-+(5/10/19)&utm_content=C+%E2%86%93+--+SB+-+JL+-+Worldwide

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Urban Armor Gear are successful.

Urban Armor Gear Creative Analysis: 

Urban Armor Gear placed a Video ad in 2020-02-06-2020-06-18, and got 4845 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Urban Armor Gear Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland,Thailand,Germany...  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Urban Armor Gear has the best conversion in Iceland,Thailand,Germany..., and can advertise more in Iceland,Thailand,Germany... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Urban Armor Gear Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-06-2020-06-18  2020-05-06-2020-06-15  2020-05-06-2020-06-13
During  134 days  41 days 39 days 
Like  4845  872  3231
Share  206  17  160
Comment  219  7  162

Advertising effectiveness is a direct manifestation of advertising. Urban Armor Gear ‘s Top 1 ad received 4845 likes, 206 shares, 219 comments in just 134 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Urban Armor Gear, helping Urban Armor Gear to grasp the ad data more clearly.